Trimona yogurt is a brand of yogurt that offers a range of products made from grass-fed, organic milk. It is known for its traditional European-style yogurt, which is made using authentic Bulgarian yogurt cultures.
RILA GLOBAL CONSULTING is a next-generation consultancy using social listening to power, grow and educate brands. RILA is recognized by Fortune500 customers, international agencies, and industry experts as the leader in Social Media Research and Business Intelligence.
The primary goal for Trimona Foods was to gain a deeper understanding of its target audience in order to refine its marketing strategies. This involved identifying customer segments, understanding their shopping journey, analyzing customer preferences, and determining the messaging that would best resonate with their audience. The objective was to leverage big data to uncover valuable insights and develop a more targeted and effective marketing approach.
Trimona Foods partnered with RILA GLOBAL CONSULTING to implement a comprehensive solution that utilized big data and social listening. The following steps were taken:
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