RILA GLOBAL CONSULTING is a next-generation consultancy using social listening to power, grow and educate brands. RILA is recognized by Fortune500 customers, international agencies, and industry experts as the leader in Social Media Research and Business Intelligence.
In this case study, we examine how a pharmaceutical brand successfully identified Key Opinion Leaders (KOLs) by leveraging social media platforms.
Identifying KOLs in the pharmaceutical industry is crucial for establishing credibility, expanding reach, and fostering brand advocacy. Traditional methods of identifying KOLs often lack real-time insights and can be time-consuming and costly. Additionally, the rise of social media platforms has provided an abundance of data, making it challenging to filter and extract relevant information about potential KOLs.
To address the challenge of identifying KOLs through social media, the pharmaceutical brand adopted the following solution:
The implementation of the above solution yielded the following outcomes:
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