RILA GLOBAL CONSULTING is a next-generation consultancy using social listening to power, grow and educate brands. RILA is recognized by Fortune500 customers, international agencies, and industry experts as the leader in Social Media Research and Business Intelligence.
A large financial institution approached RILA GLOBAL CONSULTING with the objective of identifying untapped markets for their money-transferring app. We were tasked with finding new markets for their app, leveraging data-driven insights and advanced research methodologies.
The client wanted to gain insights into global online conversations surrounding money transfers, focusing on competitors such as TransferWise, PayPal, Amazon, Revolut, Western Union, MoneyGram, and TransferMate. Our goal was to gain a deep understanding of the complete customer decision-making process and the customer journey.
Understanding customer behaviors across different geographies, uncovering user desires and frustrations, and identifying potential new markets were key challenges our client aimed to address.
RILA's team of researchers embarked on a comprehensive analysis of thousands of digital conversations related to money transfers. By examining customer sentiments, desires, and pain points, we provided valuable insights to guide our client in identifying lucrative entry points into new markets.
Utilizing advanced research methodologies and data analytics, we identified emerging trends, preferences, and market opportunities for our client. Our research served as the foundation for creating a holistic market penetration plan, enabling our client to target specific geographies and tailor their offering to meet the unique needs and demands of each market.
Through our collaboration, our client gained valuable insights into the global money transfer market. Armed with a deep understanding of customer behaviors, desires, and frustrations, our client was able to refine their app and web platforms, enhancing the user experience and addressing pain points. Additionally, our research identified untapped markets where our client could easily penetrate and expand their user base.
With the guidance provided by RILA GLOBAL CONSULTING, our client developed a targeted market penetration plan, enabling them to capitalize on the identified opportunities. By focusing their resources on specific markets and aligning their offerings with customer preferences, our client achieved successful market expansion and growth in the competitive money transfer industry.
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