RILA GLOBAL CONSULTING is a next-generation consultancy using social listening to power, grow and educate brands. RILA is recognized by Fortune500 customers, international agencies, and industry experts as the leader in Social Media Research and Business Intelligence.
RILA's team aimed to gain in-depth insights into the performance, competitive edge, and digital strategies of eight celebrity beauty brands. The objective was to analyze organic social media data to understand consumer behavior, purchasing habits, and the enablers and blockers when shopping for these brands.
The eight celebrity beauty brands are: Kylie Cosmetics, Fenty Beauty, The Honest Company, KORA Organics, ROSE INC, KKW BEAUTY, JLO BEAUTY, and HAUS Laboratories.
The challenge involved analyzing a vast amount of organic social media data, covering global markets, and extracting meaningful insights to identify key trends, consumer sentiments, and areas of improvement for each brand.
RILA's team employed advanced social listening techniques, including boolean logic, social listening and artificial intelligence, to analyze organic social media data from March to November 2021. The data covered the unprompted opinions of over 202,000 unique authors from global markets. The analysis focused on various aspects, providing a comprehensive view of consumer behavior and preferences.
The findings from RILA GLOBAL CONSULTING's analysis provided valuable insights into the performance and strategies of celebrity beauty brands. The key outcomes of the study were as follows:
Follow us for more insights.
Interested to find out what social listening can do for your business or organization?
Reach out to RILA today!
Lil-Lets, UK’s leading feminine hygiene brand, found it difficult to carve out its niche in a saturated market. RILA’s team painted a holistic picture of the customer journey and its regional variations, helping Lil-Lets refine its marketing efforts.
GVTC Communications, a Texas-based telecommunications company. sought to gain valuable insights into their customers' preferences, opinions, and behaviors by harnessing the power of social media data.
Trimona Foods, known for its traditional Bulgarian yogurt, partnered with RILA GLOBAL CONSULTING to implement a comprehensive solution that utilized big data and social listening.
The Vegetarian Society aimed to expand their membership base and establish themselves as the trusted voice in the field. RILA's team employed advanced social listening techniques, providing a comprehensive view of consumer behavior and preferences.
Toyota faced the challenge of understanding evolving market dynamics and consumer preferences for hatchback vehicles. RILA’s team employed advanced consumer behavior modeling techniques and provided actionable insights to empower Toyota's Research and Development (R&D) team.
A large financial institution approached RILA with the objective of identifying untapped markets for their money-transferring app. Utilizing advanced research methodologies and data analytics, we identified emerging trends, preferences, and market opportunities for our client.
RILA’S client, one of the largest beer producers globally, aimed to gain a deeper understanding of the quality traits that drive sales for their brand. We embarked on a research study to provide our client with valuable insights into consumer sentiments and preferences surrounding beer products
Identifying KOLs in the pharmaceutical industry is crucial for establishing credibility, expanding reach, and fostering brand advocacy. In this case study, we examine how a pharmaceutical brand successfully identified KOLs by leveraging social media platforms.
RILA’s team aimed to assist the Saudi National Bank (SNB) in understanding and addressing the concerns and challenges faced by its customers, utilizing artificial intelligence (AI) technologies.
Oreo recognized the need to reinvent itself and stay ahead of evolving family dynamics and consumer trends. RILA’s team embarked on a comprehensive research initiative to create a strategic forecasting report.
Hershey's faced challenges in recruiting and retaining the right talent, leading to high employee turnover that impacted factory output. RILA’s team conducted a comprehensive analysis to understand the reasons behind turnover.
Eve Lom faced the challenge of effectively reaching their target audience and conveying their brand messaging in the United States market. RILA’s team helped Eve Lom to develop a fresh positioning and branding strategy that would resonate with their exclusive target market, leveraging advanced AI and NLP technologies.
A Non-Profit we partnered with was facing the challenge of growing its membership and establishing itself as the trusted voice within the industry. To achieve this, they need a comprehensive understanding of their target market and its key audiences.
Alopecia Areata is a complex condition that affects individuals of all ages, genders, and ethnicities. Leveraging Artificial Intelligence (AI) technologies, RILA’s team analyzed an extensive dataset focusing on conversations that originated from the United Arab Emirates (UAE), Kuwait, Bahrain, Oman, and Qatar.
Capsule faced the challenge of identifying influencers in three new markets they were aiming to penetrate. Leveraging sophisticated algorithms and social listening analytics, we developed a tailored approach to identify relevant influencers on Twitter to address Capsule's challenge.
