RILA GLOBAL CONSULTING is a next-generation consultancy using social listening to power, grow and educate brands. RILA is recognized by Fortune500 customers, international agencies, and industry experts as the leader in Social Media Research and Business Intelligence.
A Non-Profit we partnered with was facing the challenge of growing its membership and establishing itself as the trusted voice within the industry. To achieve this, they need a comprehensive understanding of their target market and its key audiences. The organization aims to commission social listening research to gain key insights that will shape the membership, enable effective targeting, and deliver relevant messaging and ads.
To address their challenge, the NGO employs social listening research to gather valuable insights. By leveraging advanced data analysis techniques and monitoring online conversations, they aim to gain a deep understanding of their target market. The research involves tracking and segmenting data based on different audience personas, enabling the identification of key themes, influencers, and preferences.
The successful implementation of social listening research yields several important outcomes for the NGO:
1. Understanding Motivations: The research uncovers the reasons why individuals choose to become followers of their mission. This understanding allows the NGO to tailor their messaging and offerings to resonate with potential members and effectively communicate the benefits of a specific lifestyle.
2. Membership Alignment: Through social listening, the NGO gains insights into the desires and expectations of their followers regarding membership. This knowledge enables them to shape the membership program to meet the needs of their target audience, ensuring its appeal and value.
3. Audience Personas: The research reveals the different audience personas within the target market. By identifying these segments, the NGO can customize their messaging, outreach, and content to effectively engage and attract each persona. This tailored approach maximizes the impact of their communication efforts.
4. Influencer Engagement: The social listening research identifies key influencers within the target community. Collaborating with these influencers allows the NGO to amplify their message, expand their reach, and increase awareness of their membership program. This strategic partnership enhances their credibility and fosters a sense of community among potential and existing members.
Follow us for more insights.
Interested to find out what social listening can do for your business or organization?
Reach out to RILA today!
Capsule faced the challenge of identifying influencers in three new markets they were aiming to penetrate. Leveraging sophisticated algorithms and social listening analytics, we developed a tailored approach to identify relevant influencers on Twitter to address Capsule's challenge.
RILA’s team analyzed social media data of eight celebrity beauty brands - Kylie Cosmetics, Fenty Beauty, The Honest Company, KORA Organics, ROSE INC, KKW BEAUTY, JLO BEAUTY, and HAUS Laboratories.
Oreo recognized the need to reinvent itself and stay ahead of evolving family dynamics and consumer trends. RILA’s team embarked on a comprehensive research initiative to create a strategic forecasting report.
Hershey's faced challenges in recruiting and retaining the right talent, leading to high employee turnover that impacted factory output. RILA’s team conducted a comprehensive analysis to understand the reasons behind turnover.
Identifying KOLs in the pharmaceutical industry is crucial for establishing credibility, expanding reach, and fostering brand advocacy. In this case study, we examine how a pharmaceutical brand successfully identified KOLs by leveraging social media platforms.
RILA’S client, one of the largest beer producers globally, aimed to gain a deeper understanding of the quality traits that drive sales for their brand. We embarked on a research study to provide our client with valuable insights into consumer sentiments and preferences surrounding beer products
Toyota faced the challenge of understanding evolving market dynamics and consumer preferences for hatchback vehicles. RILA’s team employed advanced consumer behavior modeling techniques and provided actionable insights to empower Toyota's Research and Development (R&D) team.
A large financial institution approached RILA with the objective of identifying untapped markets for their money-transferring app. Utilizing advanced research methodologies and data analytics, we identified emerging trends, preferences, and market opportunities for our client.
Trimona Foods, known for its traditional Bulgarian yogurt, partnered with RILA GLOBAL CONSULTING to implement a comprehensive solution that utilized big data and social listening.
Lil-Lets, UK’s leading feminine hygiene brand, found it difficult to carve out its niche in a saturated market. RILA’s team painted a holistic picture of the customer journey and its regional variations, helping Lil-Lets refine its marketing efforts.
The UNHCR sought to understand how migrants and asylum seekers utilize social media platforms. RILA's team embarked on an extensive research endeavor, leveraging our expertise in social listening and data analysis.
RILA’s team aimed to assist the Saudi National Bank (SNB) in understanding and addressing the concerns and challenges faced by its customers, utilizing artificial intelligence (AI) technologies.
GVTC Communications, a Texas-based telecommunications company. sought to gain valuable insights into their customers' preferences, opinions, and behaviors by harnessing the power of social media data.
Santander, a global banking and financial services company based in Spain, partnered with RILA to understand consumer conversations surrounding money transfers using AI technologies.
The GSM Association collaborated with RILA’s team to combat false information and fake news regarding the impact of 5G technologies worldwide, utilizing AI technologies.
A telecommunications client sought assistance in setting up and enhancing their social listening services, leveraging RILA GLOBAL CONSULTING’s expertise in the field.
The Vegetarian Society aimed to expand their membership base and establish themselves as the trusted voice in the field. RILA's team employed advanced social listening techniques, providing a comprehensive view of consumer behavior and preferences.
