The fashion e-commerce industry has witnessed dramatic shifts in consumer behavior and market dynamics, especially post-pandemic. Recognizing the need to decode these changes, RILA GLOBAL CONSULTING conducted an in-depth social listening study from the second half of 2022 to analyze consumer discussions, uncover trends in fast fashion, sustainability, and digital transformation, and provide actionable insights to fashion brands.
Our team leveraged advanced AI-driven social analytics tools to analyze a vast dataset of over 211,000 online discussions spanning multiple platforms. Using Boolean logic, we:
The study provided crucial insights and strategic recommendations for fashion brands aiming to adapt to evolving consumer expectations:
RILA GLOBAL CONSULTING’s social listening study on fashion e-commerce demonstrates the power of data-driven decision-making in navigating this dynamic industry. Analyzing consumer behavior, platform trends, and influencer contributions, we equipped fashion brands with actionable insights to stay competitive and relevant.
For tailored social analytics solutions to drive your e-commerce strategy, connect with RILA GLOBAL CONSULTING today.
RILA’s team analyzed social media data of eight celebrity beauty brands - Kylie Cosmetics, Fenty Beauty, The Honest Company, KORA Organics, ROSE INC, KKW BEAUTY, JLO BEAUTY, and HAUS Laboratories.
A Non-Profit we partnered with was facing the challenge of growing its membership and establishing itself as the trusted voice within the industry. To achieve this, they need a comprehensive understanding of their target market and its key audiences.
Oreo recognized the need to reinvent itself and stay ahead of evolving family dynamics and consumer trends. RILA’s team embarked on a comprehensive research initiative to create a strategic forecasting report.
Hershey's faced challenges in recruiting and retaining the right talent, leading to high employee turnover that impacted factory output. RILA’s team conducted a comprehensive analysis to understand the reasons behind turnover.
Identifying KOLs in the pharmaceutical industry is crucial for establishing credibility, expanding reach, and fostering brand advocacy. In this case study, we examine how a pharmaceutical brand successfully identified KOLs by leveraging social media platforms.
RILA’S client, one of the largest beer producers globally, aimed to gain a deeper understanding of the quality traits that drive sales for their brand. We embarked on a research study to provide our client with valuable insights into consumer sentiments and preferences surrounding beer products
Toyota faced the challenge of understanding evolving market dynamics and consumer preferences for hatchback vehicles. RILA’s team employed advanced consumer behavior modeling techniques and provided actionable insights to empower Toyota's Research and Development (R&D) team.
A large financial institution approached RILA with the objective of identifying untapped markets for their money-transferring app. Utilizing advanced research methodologies and data analytics, we identified emerging trends, preferences, and market opportunities for our client.
Trimona Foods, known for its traditional Bulgarian yogurt, partnered with RILA GLOBAL CONSULTING to implement a comprehensive solution that utilized big data and social listening.
Lil-Lets, UK’s leading feminine hygiene brand, found it difficult to carve out its niche in a saturated market. RILA’s team painted a holistic picture of the customer journey and its regional variations, helping Lil-Lets refine its marketing efforts.
The UNHCR sought to understand how migrants and asylum seekers utilize social media platforms. RILA's team embarked on an extensive research endeavor, leveraging our expertise in social listening and data analysis.
RILA’s team aimed to assist the Saudi National Bank (SNB) in understanding and addressing the concerns and challenges faced by its customers, utilizing artificial intelligence (AI) technologies.
GVTC Communications, a Texas-based telecommunications company. sought to gain valuable insights into their customers' preferences, opinions, and behaviors by harnessing the power of social media data.
Santander, a global banking and financial services company based in Spain, partnered with RILA to understand consumer conversations surrounding money transfers using AI technologies.
The GSM Association collaborated with RILA’s team to combat false information and fake news regarding the impact of 5G technologies worldwide, utilizing AI technologies.
A telecommunications client sought assistance in setting up and enhancing their social listening services, leveraging RILA GLOBAL CONSULTING’s expertise in the field.
The Vegetarian Society aimed to expand their membership base and establish themselves as the trusted voice in the field. RILA's team employed advanced social listening techniques, providing a comprehensive view of consumer behavior and preferences.
