Santander is a global banking and financial services company based in Spain. It is one of the largest banks in Europe and has a significant presence worldwide. Santander offers a wide range of financial products and services to individuals, businesses, and institutions.
RILA GLOBAL CONSULTING is a next-generation consultancy using social listening to power, grow and educate brands. RILA is recognized by Fortune500 customers, international agencies, and industry experts as the leader in Social Media Research and Business Intelligence.
Santander sought to optimize its services, identify market opportunities, and stay ahead of the curve in the age of digitalization The goal was to explore consumer conversations surrounding money transfers and understand the behavior and preferences related to major players such as PayPal, Amazon Pay, and TransferWise.
Santander recognized the need to proactively understand consumer behavior and preferences within the context of money transfers. The rise of digital platforms and non-banking competitors added complexity to the landscape, demanding a comprehensive understanding of the market.
RILA's team devised a meticulous data-driven approach, leveraging various online sources like social media, forums, and review websites. An in-depth analysis was conducted on the collected data, allowing for the identification of specific pain points and areas for product improvement. Santander's customers' comments and feedback were considered to deeply understand their needs, expectations, and preferences. This data-driven approach provided a holistic view of the customer journey, enabling RILA to advise Santander on effective strategies for enhancing services and exploring new markets.
The insights derived from the data analysis played a crucial role in the development and delivery of Santander's overall service strategy. RILA's recommendations on market penetration opportunities ensured that the launch of Santander's services surpassed consumer expectations in different markets. This strategic advantage helped Santander outperform competitors and maintain relevance in a rapidly evolving industry.
By leveraging RILA's data-driven approach, Santander gained valuable insights that drove informed decision-making and prioritization of areas for improvement. These actionable insights enabled Santander to identify new market opportunities and effectively engage with new customers. As a result, Santander experienced a significant increase in market share and overall growth, solidifying its position as a leading player in the banking sector.
Follow us for more insights.
Interested to find out what social listening can do for your business or organization?
Reach out to RILA today!
GVTC Communications, a Texas-based telecommunications company. sought to gain valuable insights into their customers' preferences, opinions, and behaviors by harnessing the power of social media data.
Trimona Foods, known for its traditional Bulgarian yogurt, partnered with RILA GLOBAL CONSULTING to implement a comprehensive solution that utilized big data and social listening.
The Vegetarian Society aimed to expand their membership base and establish themselves as the trusted voice in the field. RILA's team employed advanced social listening techniques, providing a comprehensive view of consumer behavior and preferences.
Toyota faced the challenge of understanding evolving market dynamics and consumer preferences for hatchback vehicles. RILA’s team employed advanced consumer behavior modeling techniques and provided actionable insights to empower Toyota's Research and Development (R&D) team.
A large financial institution approached RILA with the objective of identifying untapped markets for their money-transferring app. Utilizing advanced research methodologies and data analytics, we identified emerging trends, preferences, and market opportunities for our client.
RILA’S client, one of the largest beer producers globally, aimed to gain a deeper understanding of the quality traits that drive sales for their brand. We embarked on a research study to provide our client with valuable insights into consumer sentiments and preferences surrounding beer products
Identifying KOLs in the pharmaceutical industry is crucial for establishing credibility, expanding reach, and fostering brand advocacy. In this case study, we examine how a pharmaceutical brand successfully identified KOLs by leveraging social media platforms.
RILA’s team aimed to assist the Saudi National Bank (SNB) in understanding and addressing the concerns and challenges faced by its customers, utilizing artificial intelligence (AI) technologies.
Oreo recognized the need to reinvent itself and stay ahead of evolving family dynamics and consumer trends. RILA’s team embarked on a comprehensive research initiative to create a strategic forecasting report.
Hershey's faced challenges in recruiting and retaining the right talent, leading to high employee turnover that impacted factory output. RILA’s team conducted a comprehensive analysis to understand the reasons behind turnover.
Eve Lom faced the challenge of effectively reaching their target audience and conveying their brand messaging in the United States market. RILA’s team helped Eve Lom to develop a fresh positioning and branding strategy that would resonate with their exclusive target market, leveraging advanced AI and NLP technologies.
RILA’s team analyzed social media data of eight celebrity beauty brands - Kylie Cosmetics, Fenty Beauty, The Honest Company, KORA Organics, ROSE INC, KKW BEAUTY, JLO BEAUTY, and HAUS Laboratories.
A Non-Profit we partnered with was facing the challenge of growing its membership and establishing itself as the trusted voice within the industry. To achieve this, they need a comprehensive understanding of their target market and its key audiences.
Alopecia Areata is a complex condition that affects individuals of all ages, genders, and ethnicities. Leveraging Artificial Intelligence (AI) technologies, RILA’s team analyzed an extensive dataset focusing on conversations that originated from the United Arab Emirates (UAE), Kuwait, Bahrain, Oman, and Qatar.
Capsule faced the challenge of identifying influencers in three new markets they were aiming to penetrate. Leveraging sophisticated algorithms and social listening analytics, we developed a tailored approach to identify relevant influencers on Twitter to address Capsule's challenge.
