The GSM Association, commonly known as the GSMA, is a trade association representing the interests of mobile network operators worldwide.
RILA GLOBAL CONSULTING is a next-generation consultancy using social listening to power, grow and educate brands. RILA is recognized by Fortune500 customers, international agencies, and industry experts as the leader in Social Media Research and Business Intelligence.
The GSM Association faced the challenge of combating false information and fake news circulating online regarding the impact of 5G technologies worldwide. Before implementing extensive marketing initiatives to address this issue, our client needed a comprehensive understanding of the scale and nature of the problem.
RILA’s team collaborated closely with the organization's PR & Communications teams in Switzerland to define the study's parameters, priorities, and subsequent actions. Leveraging Artificial Intelligence technologies and sophisticated dashboards, our team of expert researchers conducted an in-depth analysis of millions of digital conversations across the globe. By employing a triangulated approach, we combined multiple datasets and social analytics to identify problematic domains, media sites, and bot authors responsible for spreading false content related to 5G technologies.
Through our rigorous research and analysis, we equipped the GSMA with a comprehensive understanding of the false information and fake news landscape surrounding 5G technologies. Our findings empowered the client to develop targeted strategies and initiatives to address the issue effectively. Armed with accurate insights, they were able to counter false narratives and misinformation while ensuring that their marketing efforts aligned with the reality of 5G technology's impact.
Moreover, our research served as a foundation for informed decision-making regarding marketing investments in 2020. By leveraging our expertise and data-driven insights, the GSMA successfully allocated their resources to combat fake news, protect their brand reputation, and educate the public about the true benefits and implications of 5G technologies.
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