Retail

Empowering Lil-Lets to Find Their Unique Brand Voice in the Feminine Care Market

Published on September 5, 2023

Introduction

Lil-Lets is one of the UK’s leading feminine hygiene brands that offers products in every format and absorbance range. Lil-Lets' products, particularly sanitary pads and tampons, are designed to provide comfort and protection during menstruation, specifically for teen girls.

RILA GLOBAL CONSULTING is a next-generation consultancy using social listening to power, grow and educate brands. RILA is recognized by Fortune500 customers, international agencies, and industry experts as the leader in Social Media Research and Business Intelligence.

Challenge

Lil-Lets found it difficult to carve out its niche in a saturated market. They also faced the challenge of defining its brand voice amidst the noise of online conversations.

Solution

RILA's team conducted an extensive analysis of the entire customer journey, from initial consideration to post-purchase, in three global markets. Our team also conducted an in-depth analysis of consumer preferences, behaviors, and factors influencing purchasing decisions, including product features, brand reputation, and buying habits.

By aggregating data from three distinct global markets, RILA painted a holistic picture of the customer journey and its regional variations, helping Lil-Lets refine its marketing efforts.

Outcome

The insights delivered by RILA enabled Lil-Lets to make data-driven decisions that drove their global marketing efforts, social media voice, and e-commerce strategy in 2020. Lil-Lets established a clear brand position and voice in the market, resonating with their target audience on a deeper level. Through this strategic transformation, Lil-Lets achieved heightened brand awareness, increased customer engagement, and a stronger foothold in the competitive feminine care market.

Key Highlights

Comprehensive analysis of the customer journey in three global markets

Identification of areas for improvement to regain share of voice

In-depth examination of consumer preferences, behaviors, and purchase factors

Tailored recommendations for marketing, social media, and e-commerce strategy

Differentiation from competitors and establishment of a unique brand voice

Increased brand awareness and heightened customer engagement

Data-driven decisions and refined approach to meet target audience needs

Interested to find out what social listening can do for your business or organization?

Reach out to RILA today!

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