Lil-Lets is one of the UK’s leading feminine hygiene brands that offers products in every format and absorbance range. Lil-Lets' products, particularly sanitary pads and tampons, are designed to provide comfort and protection during menstruation, specifically for teen girls.
RILA GLOBAL CONSULTING is a next-generation consultancy using social listening to power, grow and educate brands. RILA is recognized by Fortune500 customers, international agencies, and industry experts as the leader in Social Media Research and Business Intelligence.
Lil-Lets found it difficult to carve out its niche in a saturated market. They also faced the challenge of defining its brand voice amidst the noise of online conversations.
RILA's team conducted an extensive analysis of the entire customer journey, from initial consideration to post-purchase, in three global markets. Our team also conducted an in-depth analysis of consumer preferences, behaviors, and factors influencing purchasing decisions, including product features, brand reputation, and buying habits.
By aggregating data from three distinct global markets, RILA painted a holistic picture of the customer journey and its regional variations, helping Lil-Lets refine its marketing efforts.
The insights delivered by RILA enabled Lil-Lets to make data-driven decisions that drove their global marketing efforts, social media voice, and e-commerce strategy in 2020. Lil-Lets established a clear brand position and voice in the market, resonating with their target audience on a deeper level. Through this strategic transformation, Lil-Lets achieved heightened brand awareness, increased customer engagement, and a stronger foothold in the competitive feminine care market.
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