We explored digital discourse surrounding World Food Day, a global event advocating for sustainable food systems. As we delved into discussions from October 10th to 16th, we aim to aid brands in understanding and aligning with these crucial global goals.
Social Media United for Food Security: 155K impressions
A surge of conversation was observed on October 16th - World Food Day. Many conversations surrounded food waste and food security with a powerful call to action.
Transparent Discussion
Positive sentiment prevailed, driven by philanthropic efforts promoting food security. Although discussions about the causes and consequences of food waste raised some negativity, they encouraged open and unified dialogues on this pressing issue.
Philanthropic Initiatives Steered The Discourse
Trending hashtags were associated with philanthropic activities, with a distinct focus on the impactful food bank led by Saint Gurmeet Ram Rahim Ji and his followers from Dera Sacha Sauda.
India Led In Food Security Discourse
India was the hub of active discussions. Alongside discussions about food safety propaganda, there was a notable public discourse regarding charitable initiatives, notably Dera Sacha Sauda's food bank.
Diverse Demographic Engagement
This topic of food security attracted a broad demographic, ranging from students to executive managers, with a notable majority of male contributors, highlighting its wide-reaching relevance.
Share in the comment how your brand has engaged with World Food Day!
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