RILA GLOBAL CONSULTING explored the digital enthusiasm that the Met Gala ignited from 5th to 8th May 2024, offering insights into the societal, creative, and consumer dynamics at play.
Exciting and Anticipated: 336M Engagements and 385B Reach
The May 7th spike was driven by the huge social media coverage of the "enchanted carpet" including celebrity interviews and the start of the annual breakdown of the celebrities' fashion looks.
Positive Sentiment Prevailed
Despite critics, positive sentiment was predominant and was due to the significance of the event in the fashion world.
Vogue and k-pop Ruled the Discussions
Stray Kids' debut on the Met Gala stood out prominently with K-Pop fans leading the discussion. Vogue also shared exclusive videos on TikTok and Twitter that engaged the public.
Most Active Discussion was in Brazil and the US
In the US, Tyla's debut on the MET GALA carpet was widely discussed as well as Ariana Grande's surprise performance afterwards. In Brazil, the K-pop fandom and Twitter influencers dominated discussions.
Gen Z Females Took The Lead
Gen Z played a key role as trendsetters and millennials joined in with interesting insights. Additionally, the event reaffirmed the influence of female voices during such type of events.
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