Turning Real-World Conversations into Congress-Ready Research for Medical Affairs Teams

How Social Listening Is Revolutionizing Pharmacovigilance in the Life Sciences Industry

Social listening is revolutionizing pharmacovigilance by enabling life sciences companies to monitor real-time online conversations for early detection of adverse events (AEs) and safety trends. Unlike traditional safety monitoring methods that rely on delayed clinical and regulatory data, AI-powered social listening tools capture insights directly from patients, caregivers, and healthcare professionals across social media, forums, and blogs. This patient-centric, global approach enhances post-marketing surveillance, expands the reach of safety monitoring, and generates real-world evidence that meets high scientific standards. RILA GLOBAL CONSULTING offers compliant, secure, and efficient social listening workflows that transform digital mentions into actionable safety cases, positioning social listening as an essential component of modern pharmacovigilance strategies.

Social Media and Pharmacovigilance: Opportunities, Challenges, and How RILA is Leading the Way

Social media is rapidly becoming a critical tool for pharmacovigilance (PV), offering pharmaceutical companies early insights into drug safety through real-world patient experiences. As AI and natural language processing evolve, social media will become an even more powerful tool in pharmacovigilance. With its proven track record, RILA GLOBAL CONSULTING is ready to help pharmaceutical teams transform raw social chatter into reliable, regulatory-compliant insights that protect patients and strengthen brand trust. RILA GLOBAL CONSULTING addresses these challenges by providing pharmacovigilance-compliant social listening, advanced data filtering using AI, and global compliance expertise. RILA not only ensures accurate and lawful data handling but also integrates social insights with traditional research methods to support drug safety monitoring, market research, and medical publications.

Transforming Pharmacovigilance Through Social Listening and Secure Research

RILA GLOBAL CONSULTING is revolutionizing pharmacovigilance by integrating social listening and secure, real-world research to uncover safety signals, patient needs, and actionable insights beyond traditional reporting methods. As a trusted partner to leading pharmaceutical companies, RILA offers pharmacovigilance-ready social data monitoring, robust data security (SOC 2 Type II, ISO 27001), and full compliance with GVP, GDPR, and HIPAA standards. Their AI-enhanced workflows support efficient case triage and medical review, while their global research capabilities span both qualitative and quantitative methodologies. RILA’s evidence-based findings have been accepted at major medical congresses, demonstrating their impact across Medical Affairs, Market Research, and beyond. With multilingual global teams and seamless collaboration across pharma functions, RILA delivers compliant, strategic insights throughout the drug lifecycle.

From Turbulence to Techno-Optimism: What July 2025 Reveals About the Global Consumer Mindset

In July 2025, a sweeping analysis of 3.5 million social media posts revealed a striking snapshot of consumer psychology caught between economic strain and excitement for innovation. While inflation, trade policies, and housing affordability continued to drag down global and U.S. morale, bright spots emerged in travel and technology, where consumers voiced enthusiasm for AI-powered innovation such as AI assistants and health trackers. In housing and construction, consumers expressed fatigue with the home-buying process, high mortgage rates, and rising costs of construction materials. In retail, Gen Z consumers were vocal about affordable and discount-focused chains such as Aldi and Walmart, while healthcare discussions shifted toward wellness, preventative care and anxiety around China tariffs. Amid macroeconomic uncertainty, consumers are demanding value, transparency, utility and growing skepticism of traditional institutions. As consumers seek affordability without sacrificing experience, their expectations may signal a shift toward value-driven choices, and digital empowerment in the upcoming years.

Personal Consumption Expenditures: What 170K Conversations Reveal About How Americans Are Spending

Between June 20 and June 27, 2025, over 170,000 online conversations revealed a widespread shift in American consumer behavior, with growing anxiety about personal consumption expenditures (PCE) due to inflation, labor market instability, and rising costs. Healthcare emerged as the top concern, dominating 25% of discussions, followed closely by cutbacks in discretionary spending like dining and entertainment. Gen Z reported a notable 13% drop in spending, driven by economic pressures including student debt and inflation. Sentiment analysis showed limited optimism, with only 2% of users expressing positive views focused on small business support and intentional purchases. Negative sentiment was fueled by fears around tariffs, oil prices, and AI-related job loss. Overall, consumers are prioritizing essential spending, with 73% expressing worry about declining PCE, signaling a cautious and value-driven financial mindset across the U.S.

MAHA Movement and U.S. Consumer Sentiment: Data-Driven Analysis of Online Reactions to the Synthetic Food Dye Ban

Analysis reveals significant online engagement regarding the synthetic food dye ban, with bipartisan support for health and safety concerns, particularly among parents. The MAHA movement has emerged as a key player, advocating for the removal of harmful dyes, with a notable positive sentiment from consumers.

Watches, Status, and Screens: How Tech and Culture Are Shaping the Luxury Watch Market

Global consumer sentiment around luxury watches revealed a vibrant, evolving marketplace influenced by technology, gaming, and social narratives. While 43% of conversations reflected enthusiasm for innovative smartwatches like the Huawei Watch Fit 4, a more complex picture emerged through gaming crossovers, wellness features, and design admiration. Negative sentiment—though smaller—highlighted social controversies, tech overreach, and public scandals, demonstrating how deeply luxury timepieces are embedded in modern culture. Discussions ranged from the artistry of chronograph watches to the dominance of Rolex and the challenge of counterfeits, reflecting a space where prestige, digital engagement, and cultural relevance converge.

Walmart Faces Backlash as Tariff-Driven Price Hikes Dominate Online Conversation

Walmart experienced a major online backlash after announcing price hikes tied to new U.S. tariffs, with over 598,000 posts flooding social media—55.5% expressing dissatisfaction. Although initially boosted by a popular Megan Thee Stallion campaign, sentiment turned negative amid inflation concerns and political commentary from figures like Governor Kathy Hochul. Target continued to face fallout from its 2023 LGBTQ+ backlash, compounded by criticism of self-checkout issues and security practices, with over half of related posts being negative. Meanwhile, TJ Maxx retained strong consumer loyalty despite some operational complaints, bolstered by its value-driven focus and neutral political stance, especially on platforms like TikTok. As tariffs intensify, Walmart and Target grapple with image issues, while TJ Maxx benefits from brand trust and strategic diversification.

Case Study: Unlocking KOL & DOL Insights at a Premier Oncology Congress

RILA GLOBAL CONSULTING partnered with a leading pharmaceutical company to monitor KOL insights at a major oncology congress, analyzing over 100 healthcare professionals' conversations to identify influential voices, assess narrative impacts, and deliver actionable intelligence for Medical Affairs and Commercial Teams.

From Popcorn to Politics: Trump’s Film Tariff Fuels Global Cultural War

Donald Trump's proposed 100% tariff on non-U.S. films has ignited a firestorm of global debate, sparking over 600,000 online posts within 24 hours and reaching an estimated 2.3 million people. While some supporters see the move as a bold attempt to protect the struggling American film industry, the dominant response—especially among younger, globally-minded audiences—is one of fear and frustration over cultural isolationism, potential retaliation, and damage to international collaboration. Countries like the UK and India have voiced particular concern, with fears of lost revenue, fewer co-productions, and limited access to diverse cinema. Industry professionals warn the policy could disrupt VFX jobs, inflate prices, and hurt U.S. soft power abroad. As speculation grows that video games might be next, critics and supporters alike frame the debate as a clash between cultural protectionism and global creative exchange—a potential “Cinematic Cold War” that raises urgent questions about America's role in the world's cultural future.

Non-US movies Tariff

Trump's proposed 100% tariff on non-U.S. films has sparked global outrage, with concerns over cultural isolationism, rising costs, and the impact on international cinema. The conversation is dominated by younger voices who view cinema as a global language, fearing this move will stifle diversity and collaboration in the film industry.

Debt Collection and Student Loans: Tracking U.S. Public Sentiment Through Social Media Analytics

In the past week, over 226,000 social media posts have erupted in response to aggressive student loan debt collection policies, particularly new wage garnishment measures that have sparked widespread fear and outrage. A dominant 56.8% of online sentiment reflects anger, fear, or frustration, primarily among young adults aged 18–34, who cite stagnant wages and rising living costs as major obstacles. Men are contributing more to the conversation than women, and states like Texas, California, and Florida are most active. The issue has become deeply politicized, with viral content fueling anxiety and political figures like Elizabeth Warren and Donald Trump being frequently mentioned. A majority of discussions center on the personal and economic toll of student debt, while a growing number scrutinize Republican-led legislative efforts and propose radical reform ideas.

Adverse Event Reporting & Social Media: Ensuring Compliance in the Digital Age

RILA ensures end-to-end pharmacovigilance compliance through a robust, SOP-driven process that leverages AI for signal detection, multilingual digital monitoring, timely reporting, and strict adherence to data privacy laws like HIPAA and GDPR. Our services offer life science companies a reliable, scalable solution for maintaining regulatory compliance and safeguarding patient safety in the digital age.

Trump administration to announce plan to remove artificial food dyes from US food supply

A proposed U.S. ban on petroleum-based synthetic food dyes created over 159,000 mentions and 1.6 million engagements by consumers, particularly among young parents. Despite political framing from figures like Trump and RFK Jr., the conversation revealed bipartisan consensus centered on health and consumer safety, with artificial dyes such as Red No. 40 and Yellow No. 5 at the forefront. Concerns focused on links to health issues like ADHD, cancer, and obesity, often citing a Lancet study. The MAHA (Make America Healthy Again) movement emerged as a key driver of this discourse, uniting both Democrats and Republicans in a push for cleaner food policies. The FDA and other government-affiliated sources remained trusted despite broader political discontent, and the dominant themes reflected parenting, family health, and public advocacy for safer consumer products.

What 592,000 Conversations Taught Us About Pediatric Vaccine Perceptions Online

Social listening reveals critical insights from major medical conferences, highlighting patient engagement, access disparities, and emerging treatment trends, which are essential for shaping patient-centric healthcare strategies. RILA GLOBAL CONSULTING leverages this data to enhance pharmaceutical communication and address patient concerns effectively.

Beyond the Abstract: What Social Listening Reveals About ASCO, ESMO, Texas Lung, IASLC & SABCS — And Why It Matters for Patient-Centric Medical Research

Social listening reveals critical insights from major medical conferences, highlighting patient engagement, access disparities, and emerging treatment trends, which are essential for shaping patient-centric healthcare strategies. RILA GLOBAL CONSULTING leverages this data to enhance pharmaceutical communication and address patient concerns effectively.

Analysis On US Consumer Discussions About Tariffs

Consumer discussions about tariffs in the U.S. have dropped to 600K mentions, with 41% expressing negative sentiment. Key concerns include rising prices, limited product options, and a shift towards supporting U.S.-made products. Emotional responses include sadness, fear, and anger, reflecting a cautious consumer base focused on saving amid economic uncertainty.

The New Consumer Expectation: Absorb the Costs, Don’t Pass Them On

Consumers are increasingly demanding that brands like Nike absorb tariff-related costs instead of passing them on, fueled by a growing awareness of profit margins and a desire for transparency and fairness in pricing practices.

Tariffs Are Fueling Online Panic: What Americans Are Saying About Rising Prices on Toys, Electronics, and Everyday Essentials

Rising tariffs are causing significant consumer anxiety in the U.S., with a 900% increase in online discussions. Negative sentiments dominate, particularly regarding rising prices of toys and electronics, leading to fears of shortages and price hikes of 40-50%. Small retailers are struggling to compete, while parents rush to buy toys ahead of the holiday season.

What Americans Are Saying About Tariffs Online: New Research Reveals Consumer Fears, Anger and Financial Anxiety

Recent research shows a surge in negative sentiment among Americans regarding tariffs, with 45% of online posts expressing fear and anger. Consumers are particularly worried about rising grocery and gas prices, while small businesses anticipate reduced spending and increased costs. Despite frustrations, patriotic sentiments remain, though skepticism towards government messaging persists.

RILA GLOBAL CONSULTING’s Commitment to Data Security: How We Remain SOC 2, ISO, HIPAA, and GDPR Compliant While Delivering High-Impact Data Research

RILA GLOBAL CONSULTING ensures data security and compliance with SOC 2, ISO 27001, HIPAA, and GDPR standards, providing secure data research for Fortune 500 companies while prioritizing ethical practices and client privacy.

Unpack the Buzz Around Air Compressors - Social Listening Insights

Analysis of over 64K mentions reveals key trends in the air compressor market, highlighting a shift towards sustainability, design innovations, and industrial needs. Ingersoll-Rand leads with 74% share of voice, while consumer concerns focus on noise, maintenance, and repair options. Engagement peaks midweek, indicating strong professional interest.

US Presidential Inauguration: Social Media Highlights

The US Presidential Inauguration saw 52M engagements, peaking at 128K discussions on inauguration day. Negative sentiment prevailed due to criticisms of the event and performances, with hashtags related to Trump and cryptocurrency dominating the conversation, primarily driven by millennial male authors.

What a TikTok Ban Means for Marketers

A TikTok ban would result in the loss of a key marketing channel for reaching Gen Z and millennials, necessitating a shift to alternative platforms and disruption of influencer campaigns. It would create data blind spots for marketers and social listening companies, forcing reliance on other platforms and increased use of AI for trend forecasting.

TikTok Users Flock to Chinese App RedNote: What It Means for Marketers and Social Listening

As TikTok faces a potential ban in the U.S., users are migrating to RedNote, a Chinese app offering similar features. Marketers must adapt by understanding RedNote's ecosystem, integrating it into social listening tools, and exploring early influencer partnerships while navigating challenges like data gaps and regulatory risks.

Combat Antimicrobial Resistance in North Africa Using Social Listening

Antimicrobial Resistance is a critical issue in North Africa, with social listening revealing public misconceptions about antibiotic use. Key influencers like healthcare professionals and NGOs are vital in combating misinformation, while educational content on social media drives engagement. Counterfeit medications are a significant concern, highlighting the need for better pharmaceutical oversight and collaborative advocacy to enhance awareness and understanding of AMR.

2024 Presidential Election: Online Dialogue Analysis

Discussions about Kamala Harris and Donald Trump reached 10.9 million, with negative sentiment prevailing for both candidates. The hashtag #RepublicansForHarris gained traction, indicating former Republican support for Harris, while discussions were predominantly led by young adults in the US and Canada.

Top 3 Emojis Haunting Halloween This Year!

The top emojis for Halloween this year are the pumpkin 🎃, ghost 👻, and sparkle ✨, each symbolizing different aspects of the spooky season and popular in social media posts.

Barbie’s New Gin Brand: A Digital Conversation Analysis

Margot Robbie's gin brand, Papa Salt, generated 1.1 billion impressions online, driven by a joint interview with her husband. Positive sentiment prevailed, particularly in the US and Brazil, with millennial males leading the conversation.

Rishi Sunak vs Sir Keir Starmer: Who Won The Online Battle?

Following the ITV election debate between Rishi Sunak and Sir Keir Starmer, analysis revealed that Sunak dominated with 909K mentions and 6.4M engagements, compared to Starmer's 371K mentions and 2.7M engagements. Both leaders experienced predominantly negative sentiment from the public, with discussions peaking on June 5, 2024, during their first debate.

Eurovision 2024: A Digital Conversation Analysis

Eurovision 2024 garnered 79M engagements and 5B impressions online, with a notable spike during the grand final. Negative sentiment was prevalent, driven by themes of division and a boycott related to the banning of political discussions. The most active discussions occurred in Spain and the US, primarily on TikTok and Twitter, with millennial males leading the conversation.

Met Gala 2024 Through The Lens of Social Media

The Met Gala 2024 generated 336M interactions and a reach of 385 billion. Positive sentiment prevailed despite criticism, largely due to the event's importance in fashion. Discussions were heavily influenced by K-Pop, particularly Stray Kids, and dominated in the US and Brazil. Gen Z females emerged as key trendsetters, highlighting the event's impact on social media dynamics.

Are You Team Valentine’s or Galentine’s?

Valentine's themed content was more popular than Galentine's. However, Galentine's generated more negative sentiment due to criticism of anti-romantic sentiment and commercialization. Both themes attracted a young female audience.

Top 3 Emojis Used for Valentine's Day 2024

The top 3 emojis used for this year's love season were 💘, 💎, and 💸. The heart with arrow emoji dominated public discourse, the diamond emoji gained popularity through a whitelist campaign, and the money-with-wings emoji appeared frequently in posts about promotions and sales events.

Jeremy Allen White in Calvin Klein's Viral Ad Got People Talking

The campaign generated 352K digital engagements, with a prevailing wave of positive sentiment due to the humorous take on the ads. Negative sentiment arose from accusations of a double standard in judgment. Calvin Klein gained traction and maintained an average of 7 mentions per day, with an equal gender divide in the audience and a potential link between the campaign and increased male purchase intent. The audience primarily came from the U.S. and engaged with White's interactive content. RILA GLOBAL CONSULTING conducted an analysis of online conversations surrounding Calvin Klein's Spring 2024 campaign featuring Jeremy Allen White.

Golden Globes Awards: A Week of Online Buzz and Celebrities Spotlight Moments

RILA GLOBAL CONSULTING tracked online buzz around the 81st Golden Globes Awards, revealing vibrant discussions surrounding Jennifer Lawrence, Cillian Murphy, and more. Pre-ceremony conversations centered on nominees, with Jennifer Lawrence being the most discussed actress. The film "Barbie" generated the most engagement, and conversations praised nominees and offered critiques of movies.

A Beginner’s Guide to Social Listening

In this blog post, we’ll show you how to set up a social listening strategy. Set clear goals, identify relevant platforms, choose the right tools, monitor keywords and phrases, analyze insights, and measure success. By following these steps, businesses can gain valuable insights from customers and competitors to improve marketing strategies and grow their business.

Diwali 2023: Analyzing The Celebrative Digital Conversations

From November 13th to 19th, we delved into the digital discussion of Diwali 2023 across various social media platforms, revealing valuable insights into the festival of lights.

Consumer Insights Analysis On Hailey Bieber‘s Rhode Skin

We analyzed online conversation around Rhode Skin, a beauty brand founded by Hailey Bieber, from the 8th - 14th of November, to uncover key trends and insights.

Beauty Industry: Uncover Insights Through Social Listening

In the competitive beauty industry, social listening can provide invaluable insights for brands. RILA GLOBAL CONSULTING specializes in social listening and offers expertise in various beauty categories, including color cosmetics, skincare, packaging design, fragrance, inclusive beauty, hair, ingredients, nails, and men's grooming. By monitoring online conversations and analyzing consumer sentiments, RILA helps brands uncover trends, preferences, and market gaps, enabling them to develop innovative products and targeted marketing campaigns. Social listening is a game-changer in the beauty industry, and RILA Global Consulting can assist brands in harnessing the power of social media to drive success.

Demystify Halloween: A Social Media Study

We explored the online buzz around Halloween. Our analysis focused on conversations from October 24th to 30th to unveil the magical essence of this spooky season and offer brands insights into decision-making.

How To Boost CX With Social Listening

Customer experience (CX) is a key factor that influences customer satisfaction, loyalty, and retention. In this blog post, we’ll discuss how you can use social listening to enhance your CX.

World Food Day: Social Media Insights

We explored digital discourse surrounding World Food Day, a global event advocating for sustainable food systems. As we delved into discussions from October 10th to 16th, we aim to aid brands in understanding and aligning with these crucial global goals.

Paris Fashion Week Through The Lens Of Social Media

We explored the digital enthusiasm that Paris Fashion Week ignited from 3rd to 9th October 2023, offering insights into the societal, creative, and consumer dynamics at play.

A Guide To Competitive Analysis Using Social Listening

With social listening, businesses can gain valuable insights into what their competitors are doing, what their customers are saying, and how they can improve their own products and services.

Mid-Autumn Festival Unveiled Consumer Positivity

Leveraging social listening tools, we delved into online discussions surrounding the Mid-Autumn Festival (chuseok, zhongqiu, tsukimi, trung thu) from 18th to 24th September to gauge modern consumers' sentiments towards this time-honored tradition.

Social Listening 101: How to Listen to Your Audience and Improve Your Marketing

Unveiling the power of Social Listening: enhancing marketing strategy through consumer insights by understanding your audience, monitoring brand reputation and competitors, identifying influencers, improving content strategy, and identifying new opportunities

Digital Transformation And How to Use Social Listening To Grow Your Business

Social listening is a crucial tool for businesses undergoing digital transformation. It provides valuable insights into customer preferences, competitor activities, crisis management, employee engagement, and data-driven decision making. By leveraging social listening, businesses can improve the customer experience, stay ahead of the competition, and drive growth and success.

Social Media Analysis on Back-To-School Season

We analyzed online conversations around the topic of “Back To School" from 4th to 10th September and uncovered interesting insights.

Who Supports Influencers? The Hidden Costs of Social Media Fame

Social media influencers are considered to be people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and normally generate large followings of enthusiastic, engaged people who pay close attention to their views. But how do influencers make it into the world? And what are the challenges and costs of being an influencer?

How To Boost Your Brand Reputation Online With Social Listening

Social listening is a powerful tool to boost your brand reputation online. By tracking and analyzing what people say about your brand, products, and competitors on social media, you can monitor brand mentions, analyze sentiment, respond to customer feedback, identify brand advocates, track competitors, and improve customer experience. Social listening helps you gain valuable insights, manage your brand reputation, and discover new opportunities for growth.

How to Listen, Learn, and Grow Your Brand

Social listening is the practice of monitoring social media channels for mentions of your brand, products, and competitors to gather insights and analyze data to improve your business strategy. In this blog post, we'll explore some of the key benefits of social listening.

Consumer Insights Analysis on Kendall Jenner's 818 Tequila

Keeping up with the Kardashians: we analyzed online conversation around 818 Tequila, the alcohol brand by Kendall Jenner, from 20th - 26th of July, to uncover key trends and insights.

Social Media Analytics On Vietnam's Ban Of Barbie Movie

Recently the long-awaited Barbie movie was banned in all cinemas in Vietnam over a controversial map that involves a nine-dash line. We put together some insights about this film scandal, extracted on social media using AI technology.

How to Evaluate Your Social Listening Campaigns

Measuring the effectiveness of social listening campaigns requires tracking metrics such as volume of mentions, sentiment analysis, share of voice, engagement rate, and influence score. These metrics provide insight into customer sentiment, brand awareness, and engagement levels, allowing businesses to make data-driven decisions to improve their marketing strategies.

RILA Named Finalist For Marketing Week Awards 2023 And CEO Tsvetta Kaleynska Shortlisted For Globant Awards - Women That Build Edition

RILA GLOBAL CONSULTING has been selected as a finalist for the prestigious Marketing Week Awards 2023. In addition, our CEO, Tsvetta Kaleynska, has been shortlisted as a finalist for the Globant Awards - Women That Build Edition - Inspiring Leader awards.

5 Ways Social Listening Can Help Businesses To Understand Their Customers

Social media is not just a platform for businesses to engage with their customers, but it is also a rich source of data that can provide businesses with valuable insights into the needs, preferences, opinions, and feedback of their customers. This is where social listening comes into play.

Why Social Listening Is An Essential Tool For Brands Looking To Make Informed Decisions About Its Marketing Campaigns

Social listening is an essential tool for any brand looking to make informed decisions about its marketing campaigns. RILA GLOBAL CONSULTING offers an advanced social listening solution that enables brands to monitor social media platforms, track brand sentiment, and gather valuable insights to help them make data-driven decisions. In this post, we'll take a closer look at the features and benefits of RILA GLOBAL CONSULTING's social listening solution and how it can help brands make the right campaign investment.

Starbucks' Social Listening Success: Building Trust & Business Growth

The food and beverage industry can benefit significantly from social listening, which involves monitoring and analyzing online conversations to understand what people are saying about a brand, its products, and its competitors.

Through the Lens of Social Media: A Candid Look at the Realities of Being a Mom

As a fellow parent, there are days when I feel utterly overwhelmed, like I'm trapped in a whirlwind of chaos. Driven by my expertise in social listening and consumer insights, I embarked on a personal study to uncover how moms really feel about their experiences as a parent. Through analyzing data from over 100 million sources, I discovered that parents commonly shared their challenges and joys of the parenthood journey on social media platforms.

المؤثرون في التسويق والاستماع الاجتماعي: مباراة صنعت في سبعة خطوات (English Below)

What The Social Media Perspect Peris On Tom Brady's Triumphant Return To His "Home" Team

RILA Global Consulting analyzed online conversations about Tom Brady and his sports company TB12 to uncover key trends and insights. Positive sentiment was overwhelming, with discussions about Brady's return to the Patriots generating excitement and enthusiasm. Despite overall positivity, it is worth noting that 2 out of 10 of the top engaging content is related to TB12's recently shut down Boston location. Millennials had the most to say, with approximately half of the discussions originating from this demographic.

From Coca-Cola to Pepsi True: A Case Study in Social Listening for Business Strategy

Social listening is a powerful tool for competitive intelligence that can help brands monitor competitor mentions, identify industry trends, understand customer perceptions, analyze competitor marketing campaigns, and identify gaps in the market. By using social listening, brands can stay ahead of the curve and respond to changes in consumer preferences. The example of Coca-Cola and PepsiCo demonstrates how social listening can be used successfully for competitive intelligence.

Consumer Insights Analysis On Smirnoff - Famous Vodka Brand

Smirnoff's speculated partnership with drag queen LaQueene certainly sparks consumer conversation and debate. RILA GLOBAL CONSULTING analyzed online conversations around Smirnoff and found that the sentiment was highly negative and Millennials were the most vocal.

Makeup and Skincare Brands: Leverage Social Listening to Reach a Wider Audience Online

In the digital age, social media has become crucial for makeup and skincare brands to engage with a vast audience. To stand out and resonate with customers, social listening tools are invaluable, helping brands monitor mentions, identify influencers, track trends, and analyze competitors, ultimately enhancing their online presence and impact.

Is Social Listening Patagonia's Content Secret?

In today's digital landscape, creating quality content is essential for brands, but optimizing it for the audience, platform, and goals is equally crucial. Social listening, the process of monitoring and analyzing social media conversations, plays a key role in understanding audience preferences, identifying content gaps, optimizing for social media, monitoring performance, and staying updated with industry trends, as demonstrated by Patagonia's successful "Vote the Environment" campaign.

How Oreo Used Social Listening To Win The Super Bowl

Social listening can provide valuable insights for CPG brands. It helps in understanding customer preferences, identifying consumer pain points, monitoring brand reputation, and leveraging influencer marketing. Oreo's successful use of social listening during the Super Bowl blackout is a great example.

Consumer Insights Analysis On Delola - JLo's New Cocktail Brand

RILA GLOBAL CONSULTING analyzed online conversation around Delola, Jennifer Lopez's new cocktail brand, and found overwhelming positive sentiment driven by fan support. Millennials made up half of the conversations, and Twitter carried the most social discussing. However, some criticism was directed towards JLo for promoting alcoholic consumption.

How LinkedIn Can Help Businesses Find and Qualify Leads

LinkedIn is one of the most powerful tools for generating leads and sales. With over 700 million users, it's a platform that can help you connect with prospects, build relationships, and close more deals. One of the best ways to leverage LinkedIn is by using LinkedIn Messages. Here are some tips on how to use LinkedIn Messages to generate more qualified leads and sales.

Why Social Listening Is Important - Insights From Book "Who Can You Trust"

"Who Can You Trust" by Rachel Botsman is a book about the changing nature of trust in the digital age. One of the key insights of the book is that trust is becoming more distributed. This means that people are increasingly relying on the opinions and experiences of others to determine who and what to trust, rather than trusting centralized institutions. In this era where trust can no longer be controlled centrally, social listening becomes an important tool for individuals and organizations to understand the shifting landscape of trust.

Reputation Rescued: How United Airlines Navigated Crisis With Social Listening

Social listening is a crucial tool for brands to manage their online reputation by monitoring brand mentions, responding to customer feedback, identifying brand advocates, detecting potential crises, and gauging brand sentiment. The example of United Airlines illustrates how social listening can effectively address a public relations crisis and help brands recover from negative sentiment.

6 TikTok Tactics That Will Leverage Your Brand Presence

TikTok has over 1 billion active users worldwide, making it an attractive opportunity for brands to reach a young and highly engaged demographic. To leverage brand presence on TikTok, marketers can partner with influencers, invest in user-generated content, use the right sound, participate in trends and challenges, make use of TikTok ads, and monitor analytics to make data-driven decisions.

TikTok To Use Data Authorized By IMDb In New Feature

TikTok has partnered with IMDb to allow users in the US and UK to search for movie information without leaving the app. Users can access summaries, cast names, release dates, and more, and can save titles to a "Favorites" tab. This feature is expected to benefit users, creators, and marketers, and may give TikTok an edge over Google for movie-related searches.

The Rise Of LinkedIn Amid Twitter Fallout

LinkedIn has experienced substantial growth in content, user base, and user engagement, likely due to Twitter's recent controversies. With over 850 million members, LinkedIn is a reliable data source for social listening agencies to monitor industry trends, measure brand reputation, identify industry influencers, and gather information about competitors and their marketing strategies. LinkedIn has become a hub for B2B marketers, with 96% of them using the platform to distribute their content and 80% putting paid behind their content.

LGBT History Month: Social Listening Analysis

RILA GLOBAL CONSULTING analyzed online conversations around LGBT History Month and found over 154M impressions in less than a week, with over half of the discussions coming from the United Kingdom. English football clubs like Liverpool FC and West Ham United received outstanding engagement for their posts raising awareness, and there were numerous discussions about making sports more inclusive. UK local authorities also celebrated the month publicly.

Sentiments Of Nascar Fans: Social Listening Analysis

RILA GLOBAL CONSULTING conducted a sentiment analysis of NASCAR fans' online conversations, with discussions receiving 285.4K engagements and reaching 66M impressions in less than a week. Twitter was the top data source, with English conversations contributing over 91%. Millennials aged 25-34 were the largest demographic engaging in content about stock car racing, with a 31.7% positive sentiment on the topic.

Silicon Valley Bank Failure: Social Listening Analysis

RILA Global Consulting analyzed online conversations around the collapse of Silicon Valley Bank, uncovering insights such as nearly 27 million impressions in less than a week, 41.5% negative sentiment, and Twitter being the top data source but most engaging content coming from TikTok. English language conversations contributed over 80% and almost half of the discussions were from Millennials.

TikTok To Launch Talent Manager Portal, Further Benefiting Its Creators

TikTok's new Talent Manager Portal is set to revolutionize influencer marketing by allowing creators to focus on content creation while managers handle business aspects like brand deals and analytics. This move shows TikTok's commitment to leveraging its diverse pool of influencers and capitalizing on authenticity, putting it in competition with platforms like YouTube and Meta.

Fan Sentiment Of Oscars 2023: Social Listening Analysis

RILA GLOBAL CONSULTING conducted an analysis of online conversations surrounding the 95th Academy Awards (Oscars 2023), revealing nearly 426 million impressions in less than a week. Notably, the Indian movie

Emirates Customer Insights: Social Listening Analysis

Emirates is a major airline based in Dubai, United Arab Emirates (UAE). It is one of the largest airlines in the world and operates a vast network of international flights to over 150 destinations across six continents. RILA GLOBAL CONSULTING analyzed online conversation around Emirates at the beginning of 2023 and found interesting information about Emirates customer insights.

RILA’s CEO, Tsvetta Kaleynska, Listed As Top Social Intelligence Expert

RILA

DHL Customer Insights: Social Listening Analysis

RILA GLOBAL CONSULTING analyzed online conversations around DHL, a German logistics company at the beginning of 2023, and found out interesting information about DHL customer insights.

How Social Listening Revolutionized Sales and Marketing Strategies for Brands

Social listening has revolutionized the way companies approach marketing and sales strategies. With the widespread use of social media, companies have access to a wealth of data on consumer preferences and opinions, making it easier to tailor their strategies to the needs and wants of their target audience.

Crypto.com Social Pulse: Social Listening Analysis

RILA GLOBAL CONSULTING analyzed online conversations around

Pirelli's Fan Sentiment: Social Listening Analysis

2023 will be an exciting year for Pirelli, an Italian tire manufacturer and sole tire supplier for F1. RILA GLOBAL CONSULTING analyzed online conversations around Pirelli at the beginning of 2023 and uncovered interesting insights about Pirelli's fan sentiment.

How To Win Your Customers' Hearts On Valentine's Day

Valentine's Day is a great opportunity for businesses to connect with their customers and win their hearts. Brands can create personalized experiences, offer limited edition products, provide exclusive promotions, and show authentic expressions of love and appreciation. Social media campaigns that engage and interact with customers can also build brand loyalty and connection. Asian markets, TikTok, and young people are key areas of potential engagement.

Brand Perception Of Aramco: Social Listening Analysis

RILA GLOBAL CONSULTING conducted an analysis of online conversations surrounding Aramco, the world's largest oil producer, revealing over 58 million impressions in less than a week. The discussions primarily revolved around Aramco's partnership with Terra Drone and the iktva 2023 Forum & Exhibition, generating a 37.1% positive sentiment. The hashtag #ARAMCO was consistently used, mainly on Twitter, which dominated as the primary data source (66% of all conversations), and the majority of discussions were in English. Interestingly, millennials, particularly those aged 25-34, contributed significantly to online conversations about Aramco.

World Encephalitis Day: Social Listening Analysis

February 22nd is the World Encephalitis Day. RILA GLOBAL CONSULTING analyzed online conversations around Encephalitis and uncovered interesting insights. Analysis shows that hashtag #WORLDENCEPHALITISDAY was used 165 times, and an article from school teacher received highest engagement.

6 Reasons Brands Should Use User-Generated Content On TikTok

User-Generated Content (UGC) is any type of content that is created and published by the users of a platform, rather than by the brand or business itself. UGC is one of the most effective ways for brands to advertise themselves on TikTok. Here are 6 reasons for why brands should use User-Generated Content (UGC) on TikTok.

National Women & Girls HIV/AIDS Awareness Day: Social Listening Analysis

National Women and Girls HIV/AIDS Awareness Day starts on March 10th. It is an annual observation to raise awareness about the impact of HIV/AIDS on women and girls in the United States and around the world. RILA GLOBAL CONSULTING analyzed online conversations around this special day and uncovered interesting insights.

Social Listening Analysis | How Different Age Groups Celebrate Diwali

This social listening analysis of online conversations around Diwali reveals key trends among different age groups. Gen Z users prioritize music, Millennials prioritize family and parenting, and Gen X celebrates with optimism for the future. Social media listening can help identify what different target groups prefer.