Leveraging social listening tools, we delved into online discussions surrounding the Mid-Autumn Festival from 18th to 24th September to gauge modern consumers' sentiments towards this time-honored tradition.
Vibrant discussions surged, with peak engagement on the 20th, driven by a video of Stray Kids (Korean boy group) showcasing their homecoming, resonating with the theme of the Mid-Autumn festival - family reunion.
Dedicated content by K-idols for Mid-Autumn festival and brand promotions fueled this optimism.
A testament to the growing influence of K-pop on the Mid-Autumn Festival buzz.
Discussions spanned various platforms and encompassed topics from mooncakes to festival activities. This is the prime moment for brands to engage and promote their products.
Discussions surrounding the Mid-Autumn Festival were most prominent in Korea, Japan and other Asian countries as well as the US, suggesting its cultural significance.
The prevalence of discussions in Korean, Japanese, and Chinese indicated a multi-cultural engagement with the Mid-Autumn Festival. Demonstrating cultural sensitivity in marketing campaigns can enhance customer loyalty.
How does your brand leverage Mid-Autumn Festival to connect with customers? Share your thoughts below!
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Consumers are increasingly demanding that brands like Nike absorb tariff-related costs instead of passing them on, fueled by a growing awareness of profit margins and a desire for transparency and fairness in pricing practices.
Rising tariffs are causing significant consumer anxiety in the U.S., with a 900% increase in online discussions. Negative sentiments dominate, particularly regarding rising prices of toys and electronics, leading to fears of shortages and price hikes of 40-50%. Small retailers are struggling to compete, while parents rush to buy toys ahead of the holiday season.
Recent research shows a surge in negative sentiment among Americans regarding tariffs, with 45% of online posts expressing fear and anger. Consumers are particularly worried about rising grocery and gas prices, while small businesses anticipate reduced spending and increased costs. Despite frustrations, patriotic sentiments remain, though skepticism towards government messaging persists.
RILA GLOBAL CONSULTING ensures data security and compliance with SOC 2, ISO 27001, HIPAA, and GDPR standards, providing secure data research for Fortune 500 companies while prioritizing ethical practices and client privacy.
Analysis of over 64K mentions reveals key trends in the air compressor market, highlighting a shift towards sustainability, design innovations, and industrial needs. Ingersoll-Rand leads with 74% share of voice, while consumer concerns focus on noise, maintenance, and repair options. Engagement peaks midweek, indicating strong professional interest.
The US Presidential Inauguration saw 52M engagements, peaking at 128K discussions on inauguration day. Negative sentiment prevailed due to criticisms of the event and performances, with hashtags related to Trump and cryptocurrency dominating the conversation, primarily driven by millennial male authors.
A TikTok ban would result in the loss of a key marketing channel for reaching Gen Z and millennials, necessitating a shift to alternative platforms and disruption of influencer campaigns. It would create data blind spots for marketers and social listening companies, forcing reliance on other platforms and increased use of AI for trend forecasting.
As TikTok faces a potential ban in the U.S., users are migrating to RedNote, a Chinese app offering similar features. Marketers must adapt by understanding RedNote's ecosystem, integrating it into social listening tools, and exploring early influencer partnerships while navigating challenges like data gaps and regulatory risks.
Antimicrobial Resistance is a critical issue in North Africa, with social listening revealing public misconceptions about antibiotic use. Key influencers like healthcare professionals and NGOs are vital in combating misinformation, while educational content on social media drives engagement. Counterfeit medications are a significant concern, highlighting the need for better pharmaceutical oversight and collaborative advocacy to enhance awareness and understanding of AMR.
Discussions about Kamala Harris and Donald Trump reached 10.9 million, with negative sentiment prevailing for both candidates. The hashtag #RepublicansForHarris gained traction, indicating former Republican support for Harris, while discussions were predominantly led by young adults in the US and Canada.
The top emojis for Halloween this year are the pumpkin 🎃, ghost 👻, and sparkle ✨, each symbolizing different aspects of the spooky season and popular in social media posts.
Margot Robbie's gin brand, Papa Salt, generated 1.1 billion impressions online, driven by a joint interview with her husband. Positive sentiment prevailed, particularly in the US and Brazil, with millennial males leading the conversation.
Following the ITV election debate between Rishi Sunak and Sir Keir Starmer, analysis revealed that Sunak dominated with 909K mentions and 6.4M engagements, compared to Starmer's 371K mentions and 2.7M engagements. Both leaders experienced predominantly negative sentiment from the public, with discussions peaking on June 5, 2024, during their first debate.
Eurovision 2024 garnered 79M engagements and 5B impressions online, with a notable spike during the grand final. Negative sentiment was prevalent, driven by themes of division and a boycott related to the banning of political discussions. The most active discussions occurred in Spain and the US, primarily on TikTok and Twitter, with millennial males leading the conversation.
The Met Gala 2024 generated 336M interactions and a reach of 385 billion. Positive sentiment prevailed despite criticism, largely due to the event's importance in fashion. Discussions were heavily influenced by K-Pop, particularly Stray Kids, and dominated in the US and Brazil. Gen Z females emerged as key trendsetters, highlighting the event's impact on social media dynamics.
Valentine's themed content was more popular than Galentine's. However, Galentine's generated more negative sentiment due to criticism of anti-romantic sentiment and commercialization. Both themes attracted a young female audience.
The top 3 emojis used for this year's love season were 💘, 💎, and 💸. The heart with arrow emoji dominated public discourse, the diamond emoji gained popularity through a whitelist campaign, and the money-with-wings emoji appeared frequently in posts about promotions and sales events.
The campaign generated 352K digital engagements, with a prevailing wave of positive sentiment due to the humorous take on the ads. Negative sentiment arose from accusations of a double standard in judgment. Calvin Klein gained traction and maintained an average of 7 mentions per day, with an equal gender divide in the audience and a potential link between the campaign and increased male purchase intent. The audience primarily came from the U.S. and engaged with White's interactive content. RILA GLOBAL CONSULTING conducted an analysis of online conversations surrounding Calvin Klein's Spring 2024 campaign featuring Jeremy Allen White.
RILA GLOBAL CONSULTING tracked online buzz around the 81st Golden Globes Awards, revealing vibrant discussions surrounding Jennifer Lawrence, Cillian Murphy, and more. Pre-ceremony conversations centered on nominees, with Jennifer Lawrence being the most discussed actress. The film "Barbie" generated the most engagement, and conversations praised nominees and offered critiques of movies.
In this blog post, we’ll show you how to set up a social listening strategy. Set clear goals, identify relevant platforms, choose the right tools, monitor keywords and phrases, analyze insights, and measure success. By following these steps, businesses can gain valuable insights from customers and competitors to improve marketing strategies and grow their business.
From November 13th to 19th, we delved into the digital discussion of Diwali 2023 across various social media platforms, revealing valuable insights into the festival of lights.
We analyzed online conversation around Rhode Skin, a beauty brand founded by Hailey Bieber, from the 8th - 14th of November, to uncover key trends and insights.
In the competitive beauty industry, social listening can provide invaluable insights for brands. RILA GLOBAL CONSULTING specializes in social listening and offers expertise in various beauty categories, including color cosmetics, skincare, packaging design, fragrance, inclusive beauty, hair, ingredients, nails, and men's grooming. By monitoring online conversations and analyzing consumer sentiments, RILA helps brands uncover trends, preferences, and market gaps, enabling them to develop innovative products and targeted marketing campaigns. Social listening is a game-changer in the beauty industry, and RILA Global Consulting can assist brands in harnessing the power of social media to drive success.
We explored the online buzz around Halloween. Our analysis focused on conversations from October 24th to 30th to unveil the magical essence of this spooky season and offer brands insights into decision-making.
Customer experience (CX) is a key factor that influences customer satisfaction, loyalty, and retention. In this blog post, we’ll discuss how you can use social listening to enhance your CX.
We explored digital discourse surrounding World Food Day, a global event advocating for sustainable food systems. As we delved into discussions from October 10th to 16th, we aim to aid brands in understanding and aligning with these crucial global goals.
We explored the digital enthusiasm that Paris Fashion Week ignited from 3rd to 9th October 2023, offering insights into the societal, creative, and consumer dynamics at play.
With social listening, businesses can gain valuable insights into what their competitors are doing, what their customers are saying, and how they can improve their own products and services.
Unveiling the power of Social Listening: enhancing marketing strategy through consumer insights by understanding your audience, monitoring brand reputation and competitors, identifying influencers, improving content strategy, and identifying new opportunities
Social listening is a crucial tool for businesses undergoing digital transformation. It provides valuable insights into customer preferences, competitor activities, crisis management, employee engagement, and data-driven decision making. By leveraging social listening, businesses can improve the customer experience, stay ahead of the competition, and drive growth and success.
We analyzed online conversations around the topic of “Back To School" from 4th to 10th September and uncovered interesting insights.
Social media influencers are considered to be people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and normally generate large followings of enthusiastic, engaged people who pay close attention to their views. But how do influencers make it into the world? And what are the challenges and costs of being an influencer?
Social listening is a powerful tool to boost your brand reputation online. By tracking and analyzing what people say about your brand, products, and competitors on social media, you can monitor brand mentions, analyze sentiment, respond to customer feedback, identify brand advocates, track competitors, and improve customer experience. Social listening helps you gain valuable insights, manage your brand reputation, and discover new opportunities for growth.
Social listening is the practice of monitoring social media channels for mentions of your brand, products, and competitors to gather insights and analyze data to improve your business strategy. In this blog post, we'll explore some of the key benefits of social listening.
Keeping up with the Kardashians: we analyzed online conversation around 818 Tequila, the alcohol brand by Kendall Jenner, from 20th - 26th of July, to uncover key trends and insights.
Recently the long-awaited Barbie movie was banned in all cinemas in Vietnam over a controversial map that involves a nine-dash line. We put together some insights about this film scandal, extracted on social media using AI technology.
Measuring the effectiveness of social listening campaigns requires tracking metrics such as volume of mentions, sentiment analysis, share of voice, engagement rate, and influence score. These metrics provide insight into customer sentiment, brand awareness, and engagement levels, allowing businesses to make data-driven decisions to improve their marketing strategies.
RILA GLOBAL CONSULTING has been selected as a finalist for the prestigious Marketing Week Awards 2023. In addition, our CEO, Tsvetta Kaleynska, has been shortlisted as a finalist for the Globant Awards - Women That Build Edition - Inspiring Leader awards.
Social media is not just a platform for businesses to engage with their customers, but it is also a rich source of data that can provide businesses with valuable insights into the needs, preferences, opinions, and feedback of their customers. This is where social listening comes into play.
Social listening is an essential tool for any brand looking to make informed decisions about its marketing campaigns. RILA GLOBAL CONSULTING offers an advanced social listening solution that enables brands to monitor social media platforms, track brand sentiment, and gather valuable insights to help them make data-driven decisions. In this post, we'll take a closer look at the features and benefits of RILA GLOBAL CONSULTING's social listening solution and how it can help brands make the right campaign investment.
The food and beverage industry can benefit significantly from social listening, which involves monitoring and analyzing online conversations to understand what people are saying about a brand, its products, and its competitors.
As a fellow parent, there are days when I feel utterly overwhelmed, like I'm trapped in a whirlwind of chaos. Driven by my expertise in social listening and consumer insights, I embarked on a personal study to uncover how moms really feel about their experiences as a parent. Through analyzing data from over 100 million sources, I discovered that parents commonly shared their challenges and joys of the parenthood journey on social media platforms.
RILA Global Consulting analyzed online conversations about Tom Brady and his sports company TB12 to uncover key trends and insights. Positive sentiment was overwhelming, with discussions about Brady's return to the Patriots generating excitement and enthusiasm. Despite overall positivity, it is worth noting that 2 out of 10 of the top engaging content is related to TB12's recently shut down Boston location. Millennials had the most to say, with approximately half of the discussions originating from this demographic.
Social listening is a powerful tool for competitive intelligence that can help brands monitor competitor mentions, identify industry trends, understand customer perceptions, analyze competitor marketing campaigns, and identify gaps in the market. By using social listening, brands can stay ahead of the curve and respond to changes in consumer preferences. The example of Coca-Cola and PepsiCo demonstrates how social listening can be used successfully for competitive intelligence.
Smirnoff's speculated partnership with drag queen LaQueene certainly sparks consumer conversation and debate. RILA GLOBAL CONSULTING analyzed online conversations around Smirnoff and found that the sentiment was highly negative and Millennials were the most vocal.
In the digital age, social media has become crucial for makeup and skincare brands to engage with a vast audience. To stand out and resonate with customers, social listening tools are invaluable, helping brands monitor mentions, identify influencers, track trends, and analyze competitors, ultimately enhancing their online presence and impact.
In today's digital landscape, creating quality content is essential for brands, but optimizing it for the audience, platform, and goals is equally crucial. Social listening, the process of monitoring and analyzing social media conversations, plays a key role in understanding audience preferences, identifying content gaps, optimizing for social media, monitoring performance, and staying updated with industry trends, as demonstrated by Patagonia's successful "Vote the Environment" campaign.
Social listening can provide valuable insights for CPG brands. It helps in understanding customer preferences, identifying consumer pain points, monitoring brand reputation, and leveraging influencer marketing. Oreo's successful use of social listening during the Super Bowl blackout is a great example.
RILA GLOBAL CONSULTING analyzed online conversation around Delola, Jennifer Lopez's new cocktail brand, and found overwhelming positive sentiment driven by fan support. Millennials made up half of the conversations, and Twitter carried the most social discussing. However, some criticism was directed towards JLo for promoting alcoholic consumption.
LinkedIn is one of the most powerful tools for generating leads and sales. With over 700 million users, it's a platform that can help you connect with prospects, build relationships, and close more deals. One of the best ways to leverage LinkedIn is by using LinkedIn Messages. Here are some tips on how to use LinkedIn Messages to generate more qualified leads and sales.
"Who Can You Trust" by Rachel Botsman is a book about the changing nature of trust in the digital age. One of the key insights of the book is that trust is becoming more distributed. This means that people are increasingly relying on the opinions and experiences of others to determine who and what to trust, rather than trusting centralized institutions. In this era where trust can no longer be controlled centrally, social listening becomes an important tool for individuals and organizations to understand the shifting landscape of trust.
Social listening is a crucial tool for brands to manage their online reputation by monitoring brand mentions, responding to customer feedback, identifying brand advocates, detecting potential crises, and gauging brand sentiment. The example of United Airlines illustrates how social listening can effectively address a public relations crisis and help brands recover from negative sentiment.
TikTok has over 1 billion active users worldwide, making it an attractive opportunity for brands to reach a young and highly engaged demographic. To leverage brand presence on TikTok, marketers can partner with influencers, invest in user-generated content, use the right sound, participate in trends and challenges, make use of TikTok ads, and monitor analytics to make data-driven decisions.
TikTok has partnered with IMDb to allow users in the US and UK to search for movie information without leaving the app. Users can access summaries, cast names, release dates, and more, and can save titles to a "Favorites" tab. This feature is expected to benefit users, creators, and marketers, and may give TikTok an edge over Google for movie-related searches.
LinkedIn has experienced substantial growth in content, user base, and user engagement, likely due to Twitter's recent controversies. With over 850 million members, LinkedIn is a reliable data source for social listening agencies to monitor industry trends, measure brand reputation, identify industry influencers, and gather information about competitors and their marketing strategies. LinkedIn has become a hub for B2B marketers, with 96% of them using the platform to distribute their content and 80% putting paid behind their content.
RILA GLOBAL CONSULTING analyzed online conversations around LGBT History Month and found over 154M impressions in less than a week, with over half of the discussions coming from the United Kingdom. English football clubs like Liverpool FC and West Ham United received outstanding engagement for their posts raising awareness, and there were numerous discussions about making sports more inclusive. UK local authorities also celebrated the month publicly.
RILA GLOBAL CONSULTING conducted a sentiment analysis of NASCAR fans' online conversations, with discussions receiving 285.4K engagements and reaching 66M impressions in less than a week. Twitter was the top data source, with English conversations contributing over 91%. Millennials aged 25-34 were the largest demographic engaging in content about stock car racing, with a 31.7% positive sentiment on the topic.
RILA Global Consulting analyzed online conversations around the collapse of Silicon Valley Bank, uncovering insights such as nearly 27 million impressions in less than a week, 41.5% negative sentiment, and Twitter being the top data source but most engaging content coming from TikTok. English language conversations contributed over 80% and almost half of the discussions were from Millennials.
TikTok's new Talent Manager Portal is set to revolutionize influencer marketing by allowing creators to focus on content creation while managers handle business aspects like brand deals and analytics. This move shows TikTok's commitment to leveraging its diverse pool of influencers and capitalizing on authenticity, putting it in competition with platforms like YouTube and Meta.
RILA GLOBAL CONSULTING conducted an analysis of online conversations surrounding the 95th Academy Awards (Oscars 2023), revealing nearly 426 million impressions in less than a week. Notably, the Indian movie
Emirates is a major airline based in Dubai, United Arab Emirates (UAE). It is one of the largest airlines in the world and operates a vast network of international flights to over 150 destinations across six continents. RILA GLOBAL CONSULTING analyzed online conversation around Emirates at the beginning of 2023 and found interesting information about Emirates customer insights.
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RILA GLOBAL CONSULTING analyzed online conversations around DHL, a German logistics company at the beginning of 2023, and found out interesting information about DHL customer insights.
Social listening has revolutionized the way companies approach marketing and sales strategies. With the widespread use of social media, companies have access to a wealth of data on consumer preferences and opinions, making it easier to tailor their strategies to the needs and wants of their target audience.
RILA GLOBAL CONSULTING analyzed online conversations around
2023 will be an exciting year for Pirelli, an Italian tire manufacturer and sole tire supplier for F1. RILA GLOBAL CONSULTING analyzed online conversations around Pirelli at the beginning of 2023 and uncovered interesting insights about Pirelli's fan sentiment.
Valentine's Day is a great opportunity for businesses to connect with their customers and win their hearts. Brands can create personalized experiences, offer limited edition products, provide exclusive promotions, and show authentic expressions of love and appreciation. Social media campaigns that engage and interact with customers can also build brand loyalty and connection. Asian markets, TikTok, and young people are key areas of potential engagement.
RILA GLOBAL CONSULTING conducted an analysis of online conversations surrounding Aramco, the world's largest oil producer, revealing over 58 million impressions in less than a week. The discussions primarily revolved around Aramco's partnership with Terra Drone and the iktva 2023 Forum & Exhibition, generating a 37.1% positive sentiment. The hashtag #ARAMCO was consistently used, mainly on Twitter, which dominated as the primary data source (66% of all conversations), and the majority of discussions were in English. Interestingly, millennials, particularly those aged 25-34, contributed significantly to online conversations about Aramco.
February 22nd is the World Encephalitis Day. RILA GLOBAL CONSULTING analyzed online conversations around Encephalitis and uncovered interesting insights. Analysis shows that hashtag #WORLDENCEPHALITISDAY was used 165 times, and an article from school teacher received highest engagement.
User-Generated Content (UGC) is any type of content that is created and published by the users of a platform, rather than by the brand or business itself. UGC is one of the most effective ways for brands to advertise themselves on TikTok. Here are 6 reasons for why brands should use User-Generated Content (UGC) on TikTok.
National Women and Girls HIV/AIDS Awareness Day starts on March 10th. It is an annual observation to raise awareness about the impact of HIV/AIDS on women and girls in the United States and around the world. RILA GLOBAL CONSULTING analyzed online conversations around this special day and uncovered interesting insights.
This social listening analysis of online conversations around Diwali reveals key trends among different age groups. Gen Z users prioritize music, Millennials prioritize family and parenting, and Gen X celebrates with optimism for the future. Social media listening can help identify what different target groups prefer.
Audience segmentation is crucial for brands to create effective marketing strategies. By dividing the target audience into smaller groups based on common characteristics, brands can gain valuable insights into their customers and develop a more targeted approach to marketing efforts. The benefits include a better understanding of customers, increased efficiency, improved targeting, and increased customer loyalty. To get the most out of audience segmentation, brands need to collect and analyze data on their target audience, and use statistical tools to identify common characteristics within each segment.
Social listening is the process of monitoring and analyzing conversations and mentions of a brand, product, or industry across social media platforms. In the pharmaceutical industry, social listening can provide valuable insights into patient sentiment, treatment preferences, and potential side effects. Here are a few ways that social listening can benefit pharmaceutical research.
Back in March 2022, Twitter rolled out the “Home” and “Latest tweets” timelines which allow users to swipe between unfollowed accounts, trendy topics, and accounts they follow, with an option to pin the timeline they prefer by tapping the star icon on the top left corner. Starting from January 2023, the two timelines will be renamed “For you” and “Following”, the pin option will disappear and the “For you” feed will be the default. Undoubtedly, this feature is a copycat from the “For You” and “Following” page on TikTok.
Online conversations from October 26th - 28th revealed negative sentiment towards Elon Musk's Twitter takeover, particularly following reports of executive firings. Donald Trump's potential return to the platform was a key theme, with largely negative sentiment but rising positivity from supporters. Older women had the highest proportion of positive mentions about Musk, while the #vote trend was prominent within negative conversations. Twitter was the top data source for discussions.
RILA GLOBAL CONSULTING analyzed online conversations around three leading healthcare devices, Apple Watch, Fitbit, and Oura Ring, to uncover four key insights: Oura Ring has the most appeal to consumers aged 55-64, Apple Watch is a clear favorite among female users, Fitbit customers are least satisfied, and Oura Ring users are more active on forums.
RILA analyzed online conversations around the Barilla lawsuit and found that negative sentiment towards the brand doubled in just a few weeks, with Twitter being the dominant source of discussions and TikTok having the highest reach. RILA GLOBAL CONSULTING offers help to brands in navigating difficult times by leveraging consumer insights.
A recent study by RILA GLOBAL CONSULTING analyzed 10 celebrity-owned alcohol brands and found that discussions about these brands consistently grew in 2022 and will continue to grow. Attributes such as taste, brand mission, and the celebrities who own them were the main drivers of discussions. Males dominated the discussions, but females' content was richer in multimedia. Socially conscious brands with a mission to improve the world were much more respected and garnered support from audiences.
The pandemic led to a surge in online users, including a growth in the digital population and an increased demand for mental health apps. However, social intelligence research reveals concerns regarding AI mental health apps potentially fostering obsessive behavior, the importance of online communities for discussing mental health, and trust issues, particularly around privacy, in the online therapy space.
Elon Musk's $44 million purchase of Twitter, accompanied by the firing of Twitter executives, triggered a significant surge in online conversation. The firing decision was met with predominantly negative sentiment, and Donald Trump's potential return to Twitter also stirred discussions, with some positive sentiment among his supporters. The takeover's impact was notably strong among older women, with varied political discussions and the #vote trend appearing prominently in the conversation.
RILA GLOBAL CONSULTING conducted an analysis of online conversations surrounding the merger of SNB Alahli and Samba in the Middle Eastern market between March 2021 and March 2022. The analysis revealed several notable discussion peaks, including those related to the merger itself, customer account issues like being locked out, customer service matters, and articles from key opinion leaders discussing SNB.
Right as we thought news about Gisele Bündchen and Tom Brady's divorce was dying down, the ex-power couple got hit with a class action related to the FTX scandal. RILA looked into the online conversation from November 10th - 17th, 2022 on both topics.
Influencer partnerships are a highly effective way to boost brand awareness and sales, but finding the right influencer can be difficult. Social listening can help identify potential influencers, brand ambassadors, and positive brand mentions. It can also reveal opportunities to collaborate with those who haven't yet expressed brand affinity. When selecting influencers, consider their fit with your brand and values, and beware of fake followers. Once you've found the right match, reach out and establish a mutually beneficial relationship. Social listening can also help track campaign success.
In the era of conscious consumerism and increased demand for brand transparency, building a personal brand on social media is essential for earning trust. Customers feel more connected to brands when their CEO and employees have an online presence, and social listening can help craft an effective strategy for personal branding.
The shift to remote work during the pandemic has led to increased employee satisfaction, with many expressing reluctance to return to the office. Some are even willing to engage in "quiet quitting" rather than return full-time. Companies should prioritize employee wellness, consider flexible or hybrid arrangements, and address the specific needs of parents and caregivers to successfully transition employees back to the office.
Online mentions for "Rings of Power" are primarily negative, with viewers expressing disappointment in the show's pacing. In contrast, "House of Dragons" is favored over "Rings of Power," though it may not necessarily be considered good, just better. Additionally, both shows have faced criticism for their casting choices and attempts at inclusivity, and Gen Z appears to have a stronger affinity for TV shows over films.
As we prepare to find out the results of the midterm elections in the United States on Nov.8, 2022, RILA GLOBAL CONSULTING looked into the online conversation from November 1st - 7th, 2022 to find out what matters the most to voters.
Instagram's API crawling change will impact social media listening, requiring authentication with a Facebook business account and limiting the number of hashtags that can be crawled. Instagram's account cleaning will also affect marketers by removing fake accounts and potentially changing previously reported metrics. Marketers should revise how they handle Instagram campaigns and influencer activations and reach out to their teams and clients to advise them on the possible changes.
Pharmaceutical companies have been slow to adopt social media due to strict regulations around adverse events. The FDA requires identifiable patients and reporters, medication identification, and an adverse effect to be present in any online content related to adverse events. Social media insights platforms can provide clients with data on the topic of interest, but pharma companies cannot see individual content. RILA GLOBAL CONSULTING has become an expert in adverse events to help pharma clients with social listening.
