Do you want to know what people are saying about your business online? Social listening is an awesome way to find out what your customers think, how your brand is doing, and what your competitors are up to. But how do you get started? In this blog post, we’ll show you how to set up a social listening strategy.
What do you want to achieve?
Before you dive into social listening, you need to have a clear goal in mind. What are you trying to accomplish with social listening? Do you want to know how your customers feel? How your brand is perceived? How to avoid a PR disaster? By having a clear goal, you can focus your social listening strategy on what matters most.
Where are your customers and competitors hanging out?
There are tons of social media platforms, but not all of them are relevant to your business. You need to find out where your customers and competitors are spending their time online. This will help you decide which platforms to monitor and where to join the conversation.
Which tools should you use?
There are also tons of social listening tools out there, and you need to pick the right one for your business. Look for tools that can track conversations on the platforms you’ve chosen, and that can give you insights into how people feel (sentiment), who they are (demographics), and who influences them (key influencers).
What should you monitor?
Once you’ve picked your tools, it’s time to set up what you want to monitor. This includes choosing keywords and phrases that relate to your business, keeping an eye on your brand and product mentions, and following relevant hashtags and topics.
What should you do with the insights?
Once you’ve started listening to social media conversations, you need to analyze what you’ve learned and act on it. This could include replying to customer feedback, finding new product ideas, or creating new marketing campaigns based on what you’ve learned.
How do you measure your success?
Finally, you need to keep track of your results and see how well your social listening strategy is working. Use metrics such as sentiment analysis, share of voice, and engagement rate to measure the impact of your social listening efforts. This will help you improve your strategy and your marketing over time.
To sum up, setting up a social listening strategy requires knowing what you want, where to look, and what tools to use. By following these steps, you can learn a lot from your customers and competitors, and create better marketing strategies that grow your business.
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