من المقرر أن تصل صناعة التسويق المؤثر إلى 16.4 مليار دولار في عام 2022، حيث يفضل الكثيرون الآن وسائل التواصل الاجتماعي على محركات البحث لاكتشاف أشياء جديدة. تعد شراكات المؤثرين واحدة من أكثر الطرق فعالية لتعزيز وجود العلامات التجارية عبر الإنترنت - والمبيعات ايضا .يعمل المؤثرون الجيدون بجد لبناء مستوى عالٍ من الثقة مع جمهورهم والحفاظ عليه. نتيجة لذلك، لديهم القدرة على تشجيع الآخرين على الشراء أو التفاعل مع المحتوى. على الرغم من نجاحهم، لا يكفي مجرد اختيار أي مؤثر لتمثيل علامتك التجارية. ولكن كيف يجب أن تبدأ في العثور على الشخص المناسب؟
يعد استخدام الاستماع الاجتماعي أحد أكثر الطرق فعالية للعثور على الأشخاص ذوي الصلة بالعلامة التجارية عبر الإنترنت. بالنسبة لمعظم الشركات، سيكون التعرف على كل عميل أمرًا مستحيلًا - حتى بمساعدة وسائل التواصل الاجتماعي. ستتيح لك هذه الأدوات تحديد من يقول أشياء إيجابية عن علامتك التجارية بشكل متكرر. يمكن بعد ذلك تصفية النتائج للكشف عن معجبيك والسفراء الحاليين وأي احتمالية للتعاون الجديد. فيما يلي سبع خطوات لاستخدام الاستماع الاجتماعي لتحقيق شراكة المؤثر المثالية.
عندما يتعلق الأمر بالتسويق المؤثر، غالبًا ما يكون العثور على المؤثرين هو الجزء الأصعب. أفضل جزء: عندما تحصل على فرصه جيدة، يمكنك استخدامها مرة أخرى. ومع ذلك، هذا لا يعني أنه يجب عليك التوقف عن البحث عن شراكات جديدة محتملة. في الواقع، يمكن أن يكون استخدام الاستماع الاجتماعي لتشغيل حملات التسويق المؤثر مشروعًا مفتوحًا و مستمراً.
من المفاهيم الخاطئة الشائعة أن جميع سفراء العلامات التجارية يتلقون رواتبهم. على الرغم من أن معظمهم كذلك، فمن الممكن أن يتخذوا شكل معجبين مميزين يتحدثون بانتظام عن منتجاتك أو خدماتك. قد يحب هؤلاء الأشخاص الطريقة التي يناسبه المنتج بها أو يشعر به من خلال استخدامه له، أو كيف يختلف عن الآخرين في السوق. من المحتمل أنهم جربوا كل شيء آخر تقريبًا ورأوا هذا المنتج كإجابة لإحتياجهم .وحماسهم قيم للغاية لأنهم لم يتلقوا أي أموال لقول أي شيء حتى الآن. سيثبت هذا النوع من سفراء العلامة التجارية أنه لا يقدر بثمن عند محاولة بناء علامتك التجارية، ويمكن أن يساعدك الاستماع الاجتماعي في تحديد موقعهم. من خلال البحث القوي عن الكلمات الرئيسية المنطقية، يمكنك القيام بذلك بسرعة أيضًا. من نتائج البيانات، ستكون قادرًا على اختيار المرشح المثالي لشراكة مدفوعة.
عندما يتعلق الأمر بالتسويق المؤثر، يمكنك أيضًا استخدام الاستماع الاجتماعي للعثور على إشارات لعلامتك التجارية عبر الإنترنت. من خلال إعداد تنبيهات للأسماء والمنتجات والكلمات الرئيسية الأخرى، يمكنك الوصول إلى كل ما يقال علنًا عن علامتك التجارية. سيشمل ذلك أي محادثات سلبية، وهو أمر مرجح أكثر نظرًا لأن الناس غالبًا ما يستخدمون منصات التواصل الاجتماعي مثل Twitter للشكوى. في هذه الحالة ، فإن الإشارات الإيجابية هي الأكثر أهمية. إذا كان شخص ما يتحدث عنك بانتظام، فهذه هي علامتك للتعرف عليهم. ستتمكن بعد ذلك من بدء البحث عن هؤلاء الذين لديهم عدد كبير من المتابعين لمعرفة ما إذا كانوا مناسبين أم لا.
تشير الإشارات الإيجابية بدون رعاية إلى تقارب تجاه علامتك التجارية كعميل أو معجب. إذا قال شخص ما، على سبيل المثال، إنه يحب منتجك ولكن لا يمكنه تحمل تكاليف شرائه، فإن هذا يخلق فرصة لتبادل السلع مقابل خدماته.
لمجرد أن شخصًا ما لا يتحدث عن علامتك التجارية لا يعني أنه يجب عليك استبعاده. في الواقع، هذا يعني فقط أنهم لم يتحدثوا بصوت عالٍ حتى الآن عما يشعرون به تجاه منتجك. عندما يذكر شخص ما منافسًا، فقد يشير ذلك إلى أنه منفتح على تجربة ما. أولئك الذين هم أقل ولاءً واستعدادًا لتجربة منتجات بديلة هم المرشحون المثاليون للرعاية.بشكل خاص إذا كنت جديدًا في اللعبة، ولم ينشر احد عن علامتك التجارية أو منتجاتك بعد ، فهذا هو السبب الرئيسي لاستخدام الاستماع الاجتماعي مع التسويق المؤثر.
عندما تجمع معلومات كافية عن عدد قليل من المؤثرين، يمكنك البدء في تضييق نطاقهم. يجب دائمًا اتخاذ القرارات مع وضع السوق المستهدف في الاعتبار، والذي قد يختلف اعتمادًا على الحملة الخاصه بكل منتج . نتيجة لذلك، سيكون وجود مجموعة متنوعة من الخيارات أكثر فائدة. لا ينبغي التقليل من قوة المؤثرين الجزئيين و المبتدئين عند تحديد اختيارك. غالبًا ما يكون للمتابعين الأصغر علاقات أوثق ومعدلات مشاركة أفضل. على الرغم من ذلك، فإن الحسابات الاجتماعية التي تحتوي على أعداد كبيرة من المتابعين ستساعد في تعزيز المصداقية. احذر من الحسابات المزيفة، لأن هذه الأشياء يمكن أن تضر أكثر مما تنفع.
بعد إنشاء قائمة مختصرة، يلزم إجراء مزيد من البحث لضمان اختيار أفضلها. يتضمن ذلك وضع اعتبارات مثل ما إذا كانت طاقتهم ومميزاتهم يكملان طاقة علامتك التجارية. من المهم أيضًا أن تتوافق قيمهم مع قيمك؛ على سبيل المثال، ربما لا يستطيع المؤثر الشاب والعازب التحدث عن منتج موجه نحو الأسرة. بالإضافة إلى العلامة التجارية للأعمال التجارية، لتكون تابعة لشخص مشهور بنمط حياتهم المنفتح. مرة أخرى، هذا هو المكان الذي يكون فيه الاستماع الاجتماعي مفيدًا. من خلال إعداد التنبيهات للإشارة إلى بعض المؤثرين ، يمكنك معرفة ما يعتقده الناس حقًا عنهم.
بمجرد العثور على الشريك المثالي ، فإن الخطوة التالية هي التواصل. تأكد من وجود نسخة احتياطية لكل شيئ .سيساعد إظهار الاهتمام بالمحتوى الذي يقدمه المؤثر على توصيل رغبتك في علاقة متبادلة المنفعة على معاملة تجارية. قد يؤدي فقدان هذا الجزء إلى منح منافسيك اليد العليا! بمجرد التوصل إلى اتفاق ، حان الوقت للبدء في إنشاء محتوى رائع معًا!
وما هي أفضل طريقة لتتبع نجاح الحملة من الاستماع الاجتماعي!
إذا كنت مهتمًا بمعرفة المزيد عن خدماتنا ، فتواصل معنا اليوم.
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The influencer marketing industry is set to reach $16.4B in 2022, as many now favor social media over search engines for discovering new things. Influencer partnerships are one of the most effective ways to boost your brand’s online presence – and sales. Good influencers work hard to build and maintain a high level of trust with their audience. As a result, they have the ability to encourage others to make a purchase or engage with content. In spite of their success, it’s not enough to just choose any influencer to represent your brand. But how should you go about finding the right one? Using social listening is one of the most effective ways to find people with brand affinity online. For most companies, getting to know every single customer would be impossible – even with the help of social media. These tools will allow you to identify who is frequently saying positive things about your brand. Results can then be filtered to reveal your fans, existing ambassadors, and any potential for new collaborations. Here are our seven steps for using social listening to achieve the perfect influencer partnership.
When it comes to influencer marketing, actually finding influencers is often the hardest part. The best part: when you do get a good fit, you can use them again. However, that doesn’t mean you should stop looking for potential new partnerships. In fact, using social listening to run influencer marketing campaigns can be an open-ended project.
It’s a common misconception that all brand ambassadors are paid. Though most are, it is possible for them to take the form of superfans who regularly talk about your products or services. These people might love the way a product fits or feels, or how it differs from others on the market. They’ve likely tried almost everything else and view this one as the answer. And their enthusiasm is so valuable because they haven’t been paid to say anything until now. This type of brand ambassador will prove invaluable when trying to build up your brand, and social listening can help you to locate them. With a strong Boolean keyword search, you can do it quickly, too. From the data, you’ll be able to choose the perfect candidate for a paid partnership.
When it comes to influencer marketing, you can also employ social listening to find mentions of your brand online. By setting up alerts for names, products, and other keywords, you can gain access to everything that is being said publicly about your brand. This will include any negative conversations, which is more than likely given that people often use social media platforms like Twitter to complain. In this case, it’s the positive mentions that are most important. If someone is regularly talking about you, that is your sign to get to know them. You’ll then be able to begin researching those with large followings to find out if they’d be a good fit. Positive mentions without sponsorship indicates affinity towards your brand as either a customer or admirer. If, for example, someone says they love your product but can’t afford to buy it, this creates an opportunity to exchange goods for their services.
Just because someone isn’t talking about your brand doesn’t mean you should rule them out. In fact, it just means that they haven’t yet been vocal about how they feel. When someone mentions a competitor, it could indicate that they are open to trying what you’re offering. Those who are less loyal and willing to try alternative products make the perfect candidates for sponsorship. Particularly useful if you’re new to the game, and people aren’t posting about your brand or products yet, this is the main reason for using social listening with influencer marketing.
When you’ve gathered enough information on a few influencers, you can begin to narrow them down. Decisions should always be made with your target market in mind, which may differ depending on the campaign. As a result, having a diverse range of options will prove more useful. The power of micro and nano-influencers is not to be underestimated when making your selection. Smaller followings often have closer relationships and better engagement rates. Despite this, social accounts with large amounts of followers will help to boost credibility. Beware of the fake ones, though, as these can often do more harm than good.
After you’ve created a shortlist, further research is required to ensure you choose the best fit. This includes making considerations such as whether their energy and aesthetic compliments that of your brand. It’s also important that their values align with yours; for example, a young and single influencer probably can’t speak for a family-oriented product. In addition a business-to-business brand to be affiliated with someone who is best-known for their party lifestyle. Again, this is where social listening comes in handy. By setting up alerts for mentions of certain influencers, you can find out what people really think of them.
Once you’ve found your perfect match, the next step is to reach out. Be sure to have a back-up, though, in the event of a possible “no”. Showing an interest in their content prior to this will help to communicate your desire for a mutually beneficial relationship over a business transaction. Missing this part may give your competitors the upper-hand! Once an agreement is reached, it’s time to start making sweet content together! And what better way to track campaign success than with social listening! If you’re interested in learning more about our services, get in touch today.
As TikTok faces a potential ban in the U.S., users are migrating to RedNote, a Chinese app offering similar features. Marketers must adapt by understanding RedNote's ecosystem, integrating it into social listening tools, and exploring early influencer partnerships while navigating challenges like data gaps and regulatory risks.
Antimicrobial Resistance is a critical issue in North Africa, with social listening revealing public misconceptions about antibiotic use. Key influencers like healthcare professionals and NGOs are vital in combating misinformation, while educational content on social media drives engagement. Counterfeit medications are a significant concern, highlighting the need for better pharmaceutical oversight and collaborative advocacy to enhance awareness and understanding of AMR.
Discussions about Kamala Harris and Donald Trump reached 10.9 million, with negative sentiment prevailing for both candidates. The hashtag #RepublicansForHarris gained traction, indicating former Republican support for Harris, while discussions were predominantly led by young adults in the US and Canada.
The top emojis for Halloween this year are the pumpkin 🎃, ghost 👻, and sparkle ✨, each symbolizing different aspects of the spooky season and popular in social media posts.
Margot Robbie's gin brand, Papa Salt, generated 1.1 billion impressions online, driven by a joint interview with her husband. Positive sentiment prevailed, particularly in the US and Brazil, with millennial males leading the conversation.
Following the ITV election debate between Rishi Sunak and Sir Keir Starmer, analysis revealed that Sunak dominated with 909K mentions and 6.4M engagements, compared to Starmer's 371K mentions and 2.7M engagements. Both leaders experienced predominantly negative sentiment from the public, with discussions peaking on June 5, 2024, during their first debate.
Eurovision 2024 garnered 79M engagements and 5B impressions online, with a notable spike during the grand final. Negative sentiment was prevalent, driven by themes of division and a boycott related to the banning of political discussions. The most active discussions occurred in Spain and the US, primarily on TikTok and Twitter, with millennial males leading the conversation.
The Met Gala 2024 generated 336M interactions and a reach of 385 billion. Positive sentiment prevailed despite criticism, largely due to the event's importance in fashion. Discussions were heavily influenced by K-Pop, particularly Stray Kids, and dominated in the US and Brazil. Gen Z females emerged as key trendsetters, highlighting the event's impact on social media dynamics.
Valentine's themed content was more popular than Galentine's. However, Galentine's generated more negative sentiment due to criticism of anti-romantic sentiment and commercialization. Both themes attracted a young female audience.
The top 3 emojis used for this year's love season were 💘, 💎, and 💸. The heart with arrow emoji dominated public discourse, the diamond emoji gained popularity through a whitelist campaign, and the money-with-wings emoji appeared frequently in posts about promotions and sales events.
The campaign generated 352K digital engagements, with a prevailing wave of positive sentiment due to the humorous take on the ads. Negative sentiment arose from accusations of a double standard in judgment. Calvin Klein gained traction and maintained an average of 7 mentions per day, with an equal gender divide in the audience and a potential link between the campaign and increased male purchase intent. The audience primarily came from the U.S. and engaged with White's interactive content. RILA GLOBAL CONSULTING conducted an analysis of online conversations surrounding Calvin Klein's Spring 2024 campaign featuring Jeremy Allen White.
RILA GLOBAL CONSULTING tracked online buzz around the 81st Golden Globes Awards, revealing vibrant discussions surrounding Jennifer Lawrence, Cillian Murphy, and more. Pre-ceremony conversations centered on nominees, with Jennifer Lawrence being the most discussed actress. The film "Barbie" generated the most engagement, and conversations praised nominees and offered critiques of movies.
From November 13th to 19th, we delved into the digital discussion of Diwali 2023 across various social media platforms, revealing valuable insights into the festival of lights.
We analyzed online conversation around Rhode Skin, a beauty brand founded by Hailey Bieber, from the 8th - 14th of November, to uncover key trends and insights.
Social media influencers are considered to be people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and normally generate large followings of enthusiastic, engaged people who pay close attention to their views. But how do influencers make it into the world? And what are the challenges and costs of being an influencer?
In the competitive beauty industry, social listening can provide invaluable insights for brands. RILA GLOBAL CONSULTING specializes in social listening and offers expertise in various beauty categories, including color cosmetics, skincare, packaging design, fragrance, inclusive beauty, hair, ingredients, nails, and men's grooming. By monitoring online conversations and analyzing consumer sentiments, RILA helps brands uncover trends, preferences, and market gaps, enabling them to develop innovative products and targeted marketing campaigns. Social listening is a game-changer in the beauty industry, and RILA Global Consulting can assist brands in harnessing the power of social media to drive success.
We explored the online buzz around Halloween. Our analysis focused on conversations from October 24th to 30th to unveil the magical essence of this spooky season and offer brands insights into decision-making.
Social listening is a powerful tool to boost your brand reputation online. By tracking and analyzing what people say about your brand, products, and competitors on social media, you can monitor brand mentions, analyze sentiment, respond to customer feedback, identify brand advocates, track competitors, and improve customer experience. Social listening helps you gain valuable insights, manage your brand reputation, and discover new opportunities for growth.
Social listening is the practice of monitoring social media channels for mentions of your brand, products, and competitors to gather insights and analyze data to improve your business strategy. In this blog post, we'll explore some of the key benefits of social listening.
As we enter 2023, social listening is becoming increasingly important for businesses. Key trends include integration with AI and machine learning, real-time monitoring, emphasis on video and visual content, focus on niche social media platforms, and increased importance of privacy and data security. Businesses that embrace these trends will be able to improve their marketing strategies, understand their customers, and build stronger relationships with them.
Unveiling the power of Social Listening: enhancing marketing strategy through consumer insights by understanding your audience, monitoring brand reputation and competitors, identifying influencers, improving content strategy, and identifying new opportunities
Social listening is a crucial tool for businesses undergoing digital transformation. It provides valuable insights into customer preferences, competitor activities, crisis management, employee engagement, and data-driven decision making. By leveraging social listening, businesses can improve the customer experience, stay ahead of the competition, and drive growth and success.
Measuring the effectiveness of social listening campaigns requires tracking metrics such as volume of mentions, sentiment analysis, share of voice, engagement rate, and influence score. These metrics provide insight into customer sentiment, brand awareness, and engagement levels, allowing businesses to make data-driven decisions to improve their marketing strategies.
With social listening, businesses can gain valuable insights into what their competitors are doing, what their customers are saying, and how they can improve their own products and services.
In this blog post, we’ll show you how to set up a social listening strategy. Set clear goals, identify relevant platforms, choose the right tools, monitor keywords and phrases, analyze insights, and measure success. By following these steps, businesses can gain valuable insights from customers and competitors to improve marketing strategies and grow their business.
Customer experience (CX) is a key factor that influences customer satisfaction, loyalty, and retention. In this blog post, we’ll discuss how you can use social listening to enhance your CX.
RILA GLOBAL CONSULTING has been selected as a finalist for the prestigious Marketing Week Awards 2023. In addition, our CEO, Tsvetta Kaleynska, has been shortlisted as a finalist for the Globant Awards - Women That Build Edition - Inspiring Leader awards.
We explored digital discourse surrounding World Food Day, a global event advocating for sustainable food systems. As we delved into discussions from October 10th to 16th, we aim to aid brands in understanding and aligning with these crucial global goals.
We explored the digital enthusiasm that Paris Fashion Week ignited from 3rd to 9th October 2023, offering insights into the societal, creative, and consumer dynamics at play.
We analyzed online conversations around the topic of “Back To School" from 4th to 10th September and uncovered interesting insights.
As a fellow parent, there are days when I feel utterly overwhelmed, like I'm trapped in a whirlwind of chaos. Driven by my expertise in social listening and consumer insights, I embarked on a personal study to uncover how moms really feel about their experiences as a parent. Through analyzing data from over 100 million sources, I discovered that parents commonly shared their challenges and joys of the parenthood journey on social media platforms.
Keeping up with the Kardashians: we analyzed online conversation around 818 Tequila, the alcohol brand by Kendall Jenner, from 20th - 26th of July, to uncover key trends and insights.
TikTok has over 1 billion active users worldwide, making it an attractive opportunity for brands to reach a young and highly engaged demographic. To leverage brand presence on TikTok, marketers can partner with influencers, invest in user-generated content, use the right sound, participate in trends and challenges, make use of TikTok ads, and monitor analytics to make data-driven decisions.
Social media analytics can provide insights into your brand, products, or services, allowing you to respond quickly to market opportunities and changes. It helps to identify trends, patterns, and insights within conversations that have already taken place online, and can improve internal processes, customer experience, and product quality. Additionally, it provides a bird's eye view of your brand and competitor activity, allowing you to measure performance and steer your brand towards greater success.
Online conversations from October 26th - 28th revealed negative sentiment towards Elon Musk's Twitter takeover, particularly following reports of executive firings. Donald Trump's potential return to the platform was a key theme, with largely negative sentiment but rising positivity from supporters. Older women had the highest proportion of positive mentions about Musk, while the #vote trend was prominent within negative conversations. Twitter was the top data source for discussions.
RILA GLOBAL CONSULTING analyzed online conversations around three leading healthcare devices, Apple Watch, Fitbit, and Oura Ring, to uncover four key insights: Oura Ring has the most appeal to consumers aged 55-64, Apple Watch is a clear favorite among female users, Fitbit customers are least satisfied, and Oura Ring users are more active on forums.
Social listening is a powerful tool for competitive intelligence that can help brands monitor competitor mentions, identify industry trends, understand customer perceptions, analyze competitor marketing campaigns, and identify gaps in the market. By using social listening, brands can stay ahead of the curve and respond to changes in consumer preferences. The example of Coca-Cola and PepsiCo demonstrates how social listening can be used successfully for competitive intelligence.
Valentine's Day is a great opportunity for businesses to connect with their customers and win their hearts. Brands can create personalized experiences, offer limited edition products, provide exclusive promotions, and show authentic expressions of love and appreciation. Social media campaigns that engage and interact with customers can also build brand loyalty and connection. Asian markets, TikTok, and young people are key areas of potential engagement.
TikTok has partnered with IMDb to allow users in the US and UK to search for movie information without leaving the app. Users can access summaries, cast names, release dates, and more, and can save titles to a "Favorites" tab. This feature is expected to benefit users, creators, and marketers, and may give TikTok an edge over Google for movie-related searches.
Instagram's API crawling change will impact social media listening, requiring authentication with a Facebook business account and limiting the number of hashtags that can be crawled. Instagram's account cleaning will also affect marketers by removing fake accounts and potentially changing previously reported metrics. Marketers should revise how they handle Instagram campaigns and influencer activations and reach out to their teams and clients to advise them on the possible changes.
RILA GLOBAL CONSULTING analyzed online conversation around Delola, Jennifer Lopez's new cocktail brand, and found overwhelming positive sentiment driven by fan support. Millennials made up half of the conversations, and Twitter carried the most social discussing. However, some criticism was directed towards JLo for promoting alcoholic consumption.
RILA analyzed online conversations around the Barilla lawsuit and found that negative sentiment towards the brand doubled in just a few weeks, with Twitter being the dominant source of discussions and TikTok having the highest reach. RILA GLOBAL CONSULTING offers help to brands in navigating difficult times by leveraging consumer insights.
Pharmaceutical companies have been slow to adopt social media due to strict regulations around adverse events. The FDA requires identifiable patients and reporters, medication identification, and an adverse effect to be present in any online content related to adverse events. Social media insights platforms can provide clients with data on the topic of interest, but pharma companies cannot see individual content. RILA GLOBAL CONSULTING has become an expert in adverse events to help pharma clients with social listening.
LinkedIn has experienced substantial growth in content, user base, and user engagement, likely due to Twitter's recent controversies. With over 850 million members, LinkedIn is a reliable data source for social listening agencies to monitor industry trends, measure brand reputation, identify industry influencers, and gather information about competitors and their marketing strategies. LinkedIn has become a hub for B2B marketers, with 96% of them using the platform to distribute their content and 80% putting paid behind their content.
RILA GLOBAL CONSULTING analyzed online conversations around LGBT History Month and found over 154M impressions in less than a week, with over half of the discussions coming from the United Kingdom. English football clubs like Liverpool FC and West Ham United received outstanding engagement for their posts raising awareness, and there were numerous discussions about making sports more inclusive. UK local authorities also celebrated the month publicly.
This social listening analysis of online conversations around Diwali reveals key trends among different age groups. Gen Z users prioritize music, Millennials prioritize family and parenting, and Gen X celebrates with optimism for the future. Social media listening can help identify what different target groups prefer.
A recent study by RILA GLOBAL CONSULTING analyzed 10 celebrity-owned alcohol brands and found that discussions about these brands consistently grew in 2022 and will continue to grow. Attributes such as taste, brand mission, and the celebrities who own them were the main drivers of discussions. Males dominated the discussions, but females' content was richer in multimedia. Socially conscious brands with a mission to improve the world were much more respected and garnered support from audiences.
RILA GLOBAL CONSULTING conducted a sentiment analysis of NASCAR fans' online conversations, with discussions receiving 285.4K engagements and reaching 66M impressions in less than a week. Twitter was the top data source, with English conversations contributing over 91%. Millennials aged 25-34 were the largest demographic engaging in content about stock car racing, with a 31.7% positive sentiment on the topic.
RILA Global Consulting analyzed online conversations around the collapse of Silicon Valley Bank, uncovering insights such as nearly 27 million impressions in less than a week, 41.5% negative sentiment, and Twitter being the top data source but most engaging content coming from TikTok. English language conversations contributed over 80% and almost half of the discussions were from Millennials.
Smirnoff's speculated partnership with drag queen LaQueene certainly sparks consumer conversation and debate. RILA GLOBAL CONSULTING analyzed online conversations around Smirnoff and found that the sentiment was highly negative and Millennials were the most vocal.
In the digital age, social media has become crucial for makeup and skincare brands to engage with a vast audience. To stand out and resonate with customers, social listening tools are invaluable, helping brands monitor mentions, identify influencers, track trends, and analyze competitors, ultimately enhancing their online presence and impact.
In today's digital landscape, creating quality content is essential for brands, but optimizing it for the audience, platform, and goals is equally crucial. Social listening, the process of monitoring and analyzing social media conversations, plays a key role in understanding audience preferences, identifying content gaps, optimizing for social media, monitoring performance, and staying updated with industry trends, as demonstrated by Patagonia's successful "Vote the Environment" campaign.
Social listening can provide valuable insights for CPG brands. It helps in understanding customer preferences, identifying consumer pain points, monitoring brand reputation, and leveraging influencer marketing. Oreo's successful use of social listening during the Super Bowl blackout is a great example.
Recently the long-awaited Barbie movie was banned in all cinemas in Vietnam over a controversial map that involves a nine-dash line. We put together some insights about this film scandal, extracted on social media using AI technology.
TikTok's new Talent Manager Portal is set to revolutionize influencer marketing by allowing creators to focus on content creation while managers handle business aspects like brand deals and analytics. This move shows TikTok's commitment to leveraging its diverse pool of influencers and capitalizing on authenticity, putting it in competition with platforms like YouTube and Meta.
The pandemic led to a surge in online users, including a growth in the digital population and an increased demand for mental health apps. However, social intelligence research reveals concerns regarding AI mental health apps potentially fostering obsessive behavior, the importance of online communities for discussing mental health, and trust issues, particularly around privacy, in the online therapy space.
Leveraging social listening tools, we delved into online discussions surrounding the Mid-Autumn Festival (chuseok, zhongqiu, tsukimi, trung thu) from 18th to 24th September to gauge modern consumers' sentiments towards this time-honored tradition.
Pharma companies are increasingly using social media listening to gain insights into customer engagement with their products and improve their marketing strategies, despite initial concerns about adverse event reporting. By choosing relevant keywords, collecting and analyzing data, and filtering and categorizing information, pharma brands can better understand customer sentiment and refine their branding and marketing efforts in the digital age.
Social media is a top marketing tactic for startups, but the drop in organic reach makes understanding how to generate sales leads valuable. Four tricks to generate leads from social media for free include sharing links to gated content, sweepstakes/giveaways/contests, social media listening, and providing free webinars/training/online lectures. These tactics are simple and free, but ad campaigns on social media can also be effective in increasing engagement and generating leads.
Audience segmentation is crucial for brands to create effective marketing strategies. By dividing the target audience into smaller groups based on common characteristics, brands can gain valuable insights into their customers and develop a more targeted approach to marketing efforts. The benefits include a better understanding of customers, increased efficiency, improved targeting, and increased customer loyalty. To get the most out of audience segmentation, brands need to collect and analyze data on their target audience, and use statistical tools to identify common characteristics within each segment.
Elon Musk's $44 million purchase of Twitter, accompanied by the firing of Twitter executives, triggered a significant surge in online conversation. The firing decision was met with predominantly negative sentiment, and Donald Trump's potential return to Twitter also stirred discussions, with some positive sentiment among his supporters. The takeover's impact was notably strong among older women, with varied political discussions and the #vote trend appearing prominently in the conversation.
RILA GLOBAL CONSULTING conducted an analysis of online conversations surrounding the merger of SNB Alahli and Samba in the Middle Eastern market between March 2021 and March 2022. The analysis revealed several notable discussion peaks, including those related to the merger itself, customer account issues like being locked out, customer service matters, and articles from key opinion leaders discussing SNB.
RILA GLOBAL CONSULTING conducted an analysis of online conversations surrounding Aramco, the world's largest oil producer, revealing over 58 million impressions in less than a week. The discussions primarily revolved around Aramco's partnership with Terra Drone and the iktva 2023 Forum & Exhibition, generating a 37.1% positive sentiment. The hashtag #ARAMCO was consistently used, mainly on Twitter, which dominated as the primary data source (66% of all conversations), and the majority of discussions were in English. Interestingly, millennials, particularly those aged 25-34, contributed significantly to online conversations about Aramco.
RILA GLOBAL CONSULTING conducted an analysis of online conversations surrounding the 95th Academy Awards (Oscars 2023), revealing nearly 426 million impressions in less than a week. Notably, the Indian movie
LinkedIn is one of the most powerful tools for generating leads and sales. With over 700 million users, it's a platform that can help you connect with prospects, build relationships, and close more deals. One of the best ways to leverage LinkedIn is by using LinkedIn Messages. Here are some tips on how to use LinkedIn Messages to generate more qualified leads and sales.
RILA Global Consulting analyzed online conversations about Tom Brady and his sports company TB12 to uncover key trends and insights. Positive sentiment was overwhelming, with discussions about Brady's return to the Patriots generating excitement and enthusiasm. Despite overall positivity, it is worth noting that 2 out of 10 of the top engaging content is related to TB12's recently shut down Boston location. Millennials had the most to say, with approximately half of the discussions originating from this demographic.
February 22nd is the World Encephalitis Day. RILA GLOBAL CONSULTING analyzed online conversations around Encephalitis and uncovered interesting insights. Analysis shows that hashtag #WORLDENCEPHALITISDAY was used 165 times, and an article from school teacher received highest engagement.
To maximize eCommerce efforts on Instagram, businesses should focus on finding the shopping feature that best suits their brand, fine-tuning top-of-the-funnel content to engage and attract prospects, collaborating with niche influencers to expand reach, using effective hashtags to enhance discoverability, and leveraging the BIO link to highlight products or promotions. Tailoring Instagram eCommerce to the specific market needs, staying updated with platform features, and testing strategies are crucial for success in a competitive landscape.
Emirates is a major airline based in Dubai, United Arab Emirates (UAE). It is one of the largest airlines in the world and operates a vast network of international flights to over 150 destinations across six continents. RILA GLOBAL CONSULTING analyzed online conversation around Emirates at the beginning of 2023 and found interesting information about Emirates customer insights.
Social listening is an essential tool for any brand looking to make informed decisions about its marketing campaigns. RILA GLOBAL CONSULTING offers an advanced social listening solution that enables brands to monitor social media platforms, track brand sentiment, and gather valuable insights to help them make data-driven decisions. In this post, we'll take a closer look at the features and benefits of RILA GLOBAL CONSULTING's social listening solution and how it can help brands make the right campaign investment.
Right as we thought news about Gisele Bündchen and Tom Brady's divorce was dying down, the ex-power couple got hit with a class action related to the FTX scandal. RILA looked into the online conversation from November 10th - 17th, 2022 on both topics.
Social listening refers to the gathering, interpretation, and analysis of key information around a chosen topic on the internet. It allows us to monitor online conversations taking place publicly across social media channels. In turn, we gain a greater understanding of consumer mindset, brand positioning, and the market in general. But how important is this in terms of brand
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User-Generated Content (UGC) is any type of content that is created and published by the users of a platform, rather than by the brand or business itself. UGC is one of the most effective ways for brands to advertise themselves on TikTok. Here are 6 reasons for why brands should use User-Generated Content (UGC) on TikTok.
Influencer partnerships are a highly effective way to boost brand awareness and sales, but finding the right influencer can be difficult. Social listening can help identify potential influencers, brand ambassadors, and positive brand mentions. It can also reveal opportunities to collaborate with those who haven't yet expressed brand affinity. When selecting influencers, consider their fit with your brand and values, and beware of fake followers. Once you've found the right match, reach out and establish a mutually beneficial relationship. Social listening can also help track campaign success.
Social listening is the process of monitoring and analyzing conversations and mentions of a brand, product, or industry across social media platforms. In the pharmaceutical industry, social listening can provide valuable insights into patient sentiment, treatment preferences, and potential side effects. Here are a few ways that social listening can benefit pharmaceutical research.
Thanks to the likes of TikTok and Instagram, short-form video is taking over social media. As a result, your marketing strategy can no longer survive without it. As platforms fight to capture and maintain consumer attention, many are hedging their bets on video content to do so. Therefore, it has a much higher reach, allowing your brand to connect with a wider audience. Video content is a powerful tool for generating interest and loyalty. Create a viral video, and you might just hit the jackpot...
In the era of conscious consumerism and increased demand for brand transparency, building a personal brand on social media is essential for earning trust. Customers feel more connected to brands when their CEO and employees have an online presence, and social listening can help craft an effective strategy for personal branding.
The shift to remote work during the pandemic has led to increased employee satisfaction, with many expressing reluctance to return to the office. Some are even willing to engage in "quiet quitting" rather than return full-time. Companies should prioritize employee wellness, consider flexible or hybrid arrangements, and address the specific needs of parents and caregivers to successfully transition employees back to the office.
El Departamento de Estado de EE. UU. recopilará información de las redes sociales en las solicitudes de visas e inmigrantes, requiriendo a los solicitantes proporcionar datos de sus cuentas de los últimos cinco años. Estos datos se utilizarán para evaluar si un inmigrante es elegible para beneficios de asistencia social y para determinar si representan una amenaza para la seguridad de los Estados Unidos. Las cuentas de redes sociales públicas de hasta 19 plataformas globales serán examinadas, pero no se solicitarán contraseñas. La nueva regla afectará a varios programas de beneficios de inmigración y se espera que entre en vigor en 2020.
Social media is not just a platform for businesses to engage with their customers, but it is also a rich source of data that can provide businesses with valuable insights into the needs, preferences, opinions, and feedback of their customers. This is where social listening comes into play.
National Women and Girls HIV/AIDS Awareness Day starts on March 10th. It is an annual observation to raise awareness about the impact of HIV/AIDS on women and girls in the United States and around the world. RILA GLOBAL CONSULTING analyzed online conversations around this special day and uncovered interesting insights.
RILA GLOBAL CONSULTING analyzed online conversations around DHL, a German logistics company at the beginning of 2023, and found out interesting information about DHL customer insights.
"Who Can You Trust" by Rachel Botsman is a book about the changing nature of trust in the digital age. One of the key insights of the book is that trust is becoming more distributed. This means that people are increasingly relying on the opinions and experiences of others to determine who and what to trust, rather than trusting centralized institutions. In this era where trust can no longer be controlled centrally, social listening becomes an important tool for individuals and organizations to understand the shifting landscape of trust.
Sentiment analysis can help you build your brand by giving it a health check, managing crises, outperforming competitors, and improving performance and presence. Just like Taylor Swift transitioned from her reputation era to a pop sensation, understanding audience sentiments and expectations can guide your brand's transformation and success in the digital world.
Social listening has revolutionized the way companies approach marketing and sales strategies. With the widespread use of social media, companies have access to a wealth of data on consumer preferences and opinions, making it easier to tailor their strategies to the needs and wants of their target audience.
Socialgist's exclusive data partnership with Quora means that social data analysts will have access to Quora's unique audience of experts and professionals, allowing for deeper insights and intelligence. Quora's data can be used to analyze questions on consumers' minds and identify knowledge gaps among audiences on particular topics, industries, or markets.
Social listening is a crucial tool for brands to manage their online reputation by monitoring brand mentions, responding to customer feedback, identifying brand advocates, detecting potential crises, and gauging brand sentiment. The example of United Airlines illustrates how social listening can effectively address a public relations crisis and help brands recover from negative sentiment.
NFTs (non-fungible tokens) are digital presentations of ownership. Specifically, this refers to a piece of art or online content that is one of a kind, with no analogs. This way, an artist or creator can sell their product online by creating or minting an NFT out of it. What’s more, they can prove the authenticity of their work with ease. As the popularity and application of NFTs increase in the digital world, two big platforms for sharing unique content – Spotify and Instagram – have come up with new interesting ideas.
RILA GLOBAL CONSULTING analyzed online conversations around
Back in March 2022, Twitter rolled out the “Home” and “Latest tweets” timelines which allow users to swipe between unfollowed accounts, trendy topics, and accounts they follow, with an option to pin the timeline they prefer by tapping the star icon on the top left corner. Starting from January 2023, the two timelines will be renamed “For you” and “Following”, the pin option will disappear and the “For you” feed will be the default. Undoubtedly, this feature is a copycat from the “For You” and “Following” page on TikTok.
