The Reputation Era: How Sentiment Analysis Will Build Your Brand

Ask anyone, reputation and word of mouth are the most important factors of existing in an increasingly online and connected world. But it’s not something that’s set in stone. So, for example, if you want your branding to go from country music princess to pop sensation, you can… just make sure that you understand the sentiments and expectations of your audience. Sentiment analysis is an in-depth software that will guarantee you can seamlessly move with the confidence of someone who just snagged all top ten spots on the Billboard charts (if you know, you know!).

Here’s how it can help with building your brand:

… Ready For It? Give Your Brand A Health Check

It’s important that you know your customer enough to get how they feel. You need to understand how people interact and how they speak, but not every algorithm can do this. Incorporating sentiment analysis into your social listening practices will allow you to correctly identify and categorise how healthy your brand’s reputation is. Further to simply gathering and arranging social media mentions, it roots out affectations – such as sarcasm – that get lost in a basic reading. Consequently, you’ll be able to see the nuance in mentions and understand if a comment needs addressing – or if you can just shake it off!

Managing A Crisis

You’ll have seen how easily a brand crisis can arise, and the repercussions and damage suffered if a business doesn’t listen to their consumers’ voices. However, with sentiment analysis, you can monitor any bad blood brewing within your industry as it happens. From identifying and averting a PR crisis caused by miscommunication, to tackling reaction to a controversial brand ambassador, it’s the perfect tool. By interpreting the severity of negative user-generated responses, you can efficiently target your strategy to deal with the most pressing issue first. Once that’s out of the way, you can begin to manage smaller, trickle-down complaints.

Outperform Your Competitors

Your business relies on real people, so your monitoring needs to know how they communicate. Sentiment analysis is the secret weapon you can use to fill in the blanks left by your competitors. By exploring sentiment and perceptions of your sector, you can identify which parts of your brand resonate with consumers. In turn, you’ll also discover where other competing brands are falling short. As a result, you can position your brand, product or service as the answer to your consumer’s wildest dreams.

End Game: Improving Performance & Presence

If it’s a love story you’re looking for, then sentiment analytics is here to help you write it. Beyond just identifying positive and negative reactions, you will be able to gauge levels of satisfaction. This will also empower you to find industry influencers that focus on areas you target and evaluate their interactions with fans and followers, as well as their standing within the industry. Another boost sentiment analysis will provide is with your customer service interactions. You don’t want someone writing a hit-break-up song about you, so adapt to your customers’ reactions. Through this, you’ll create an atmosphere not only of contentment, but also one that demonstrates the efficiency of your brand.

To find out more about what RILA GLOBAL CONSULTING can do for your business, reach out today!