From
Conversations
To
Impact
Explore how RILA transforms real consumer conversations into research that powers smarter business decisions. From online chatter to market-shifting insight — our case studies reveal the impact.
RILA brought strategic clarity to our analytics.
Helped us navigate complex markets with actionable insights.
RILA uncovered niche audiences resulting in 2x revenue growth.
A brilliant partner for consumer intelligence.
Helped drive smarter connections with customers.
Helped us unlock deeper engagement with patient communities.
Unveiling Success: The EVE LOM & RILA Social Listening Journey.
Witness how our data-driven insights supercharged EVE LOM to lower customer acquisition costs.
Taking Scientific Skincare Innovation Into the Retail Environment: A Global Use Case
In a world where beauty aisles overflow with “miracle cures,” even the most scientifically advanced skincare breakthrough can disappear into the noise without a clear, credible story. This case study reveals how one global skincare brand turned clinical innovation into compelling retail messaging that built trust across diverse markets. By marrying deep consumer research, social listening, and point-of-sale optimization, RILA GLOBAL CONSULTING helped craft a strategy that simplified science without diluting its impact—proving that when innovation is communicated with precision and authenticity, it doesn’t just sit on the shelf; it commands attention and drives results worldwide.
September 27, 2025
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Marketing Adaptive Clothing Authentically: A Global Fashion Use Case
Adaptive fashion isn’t just a product line—it’s a statement about dignity, identity, and belonging. This case study shows how a global streetwear brand avoided tokenism and created a communications strategy that authentically resonated with disability communities. By involving people with disabilities and experts from the start, the brand built a campaign that was edgy, aspirational, and true to its identity—while winning industry awards for inclusivity. The lesson is clear: adaptive clothing must be marketed as part of a brand’s DNA, not as an afterthought. The real question for brands isn’t whether to go inclusive—it’s whether they’re willing to listen deeply enough to get it right.
September 27, 2025
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How the Retail Environment Impacts Sales: A Market Research Use Case
This case study shows how a leading home furnishing retailer used immersive research methods like shop-alongs, eye-tracking, and behavioral science to uncover hidden friction in its retail environment. By redesigning layouts, retraining staff, and aligning the shopping journey with customer psychology, the retailer turned missed opportunities into measurable growth. The takeaway is powerful: if reputation isn’t matching revenue, the problem may be in the space where selling happens—not the product itself.
September 27, 2025
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Global Brand Development in Youth Culture: A Market Research & Social Listening Use Case
Legacy alone won’t win Gen Z — cultural participation will. This case study explores how a century-old sneaker brand used immersive market research and social listening to decode the values, language, and aspirations of 16–24 year-olds across multiple continents. By blending direct youth engagement with digital trend analysis, the brand uncovered a blueprint for staying relevant: aligning with Gen Z’s demand for authenticity, creativity, and community. For global brands, the lesson is clear — listening to youth culture is not optional; it’s the key to evolving without losing your heritage.
September 27, 2025
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Sustainability in Fashion: A Retail Use Case
Sustainability isn’t just a trend in fashion—it’s a high-stakes challenge where trust and perception can make or break a brand. This case study follows how one of the world’s largest children’s clothing manufacturers partnered with RILA Global Consulting to turn sustainability from a liability into a competitive advantage. By blending expert interviews, consumer research, leadership alignment, and advanced social listening, they uncovered what credibility looks like in a fast-fashion world. The result was a clear roadmap for authentic sustainability communication that resonated across global markets, helping the brand position itself as a positive force for the planet—rather than just “less harmful.” The real takeaway? Innovation in sustainability must be matched by innovation in storytelling.
September 26, 2025
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E-Commerce Expansion — Driving 3X Revenue Growth for Eve Lom Through Social Listening
By listening closely to conversations on TikTok, Instagram, forums, and subscription boxes, the brand discovered who really cared about luxury skincare: brides prepping for their big day, busy new moms, and beauty fans exploring subscription boxes. Using these insights, Eve Lom crafted messages and partnerships that resonated — and the results speak for themselves: e-commerce revenue tripled in the first year. This isn’t just a story about growth; it’s a lesson in listening first, connecting genuinely, and turning insight into real-world impact. Eve Lom’s leap into the hyper-competitive U.S. beauty market was a data-powered masterclass in listening before acting.
September 19, 2025
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Household Essentials — Reinventing Everyday Products Through Social Listening and Market Research
Younger consumers didn’t just want functionality, they wanted inspiration. Through social listening, RILA transformed the product’s identity from a utilitarian tool into a lifestyle accessory that fuels creativity, productivity, and self-expression. The result? Modernized designs, fresh influencer-driven campaigns, and a renewed sense of loyalty that not only reversed a sales slump but redefined what this everyday item could mean for the next generation of shoppers.
September 19, 2025
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Apparel & Fashion — Driving Growth Through Social Listening and Market Research
When a major fashion retailer saw shoppers slipping away despite big ad spends, they turned to social listening. They discovered that their audience wasn’t just shopping for clothes; they were shopping for alignment with their values. Shoppers wanted style that fit their bodies and their beliefs, with sustainability, transparency, and quality taking center stage. Armed with these insights, the brand rewrote its playbook — refreshing campaigns, fixing sizing frustrations, and showcasing its commitment to eco-friendly practices. The result? Surging sales, renewed loyalty, and proof that in today’s fashion world, the brands that win are the ones that tune in.
September 19, 2025
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Understanding Campaign Effectiveness for a Regional Casino
In a fiercely competitive entertainment market, simply running ads isn’t enough—brands need campaigns that cut through the noise, connect emotionally, and drive measurable results. RILA Global Consulting partnered with a major regional casino to evaluate whether its fresh, millennial-focused creative was doing just that. Through a mix of social listening, focus groups, and creative diagnostics, RILA uncovered what resonated most—unexpected, experience-driven storytelling paired with seamless app integration—and where improvement was needed, particularly in simplifying OOH messaging. The result? A data-backed playbook to refine creative, boost engagement, and turn advertising into a true ROI driver.
September 18, 2025
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Revolutionizing Luxury Skincare Marketing
Eve Lom is a skincare brand known for its luxurious and high-quality skincare products. The brand focuses on simplicity and efficacy, aiming to provide effective skincare solutions that promote healthy and radiant skin.
RILA GLOBAL CONSULTING is a next-generation consultancy using social listening to power, grow and educate brands. RILA is recognized by Fortune500 customers, international agencies, and industry experts as the leader in Social Media Research and Business Intelligence.