Bridging Gaps in Atopic Dermatitis Awareness: Results of a Physician Survey and Social Analytics

Patient Awareness, Education, and Support for Atopic Dermatitis in Egypt and Lebanon: Results of a Physician Survey and Social Analytics

DOI: 10.1155/2024/5534555

Published in Dermatologic Therapy, 2024

Read on Wiley | ResearchGate

Abstract

Background and Aim: Atopic dermatitis (AD) impacts the quality of life of patients and their families. This survey-based study aimed to understand the perspectives of physicians in Egypt and Lebanon regarding available educational initiatives and support programs for patients with AD, which was complemented by the social analytics study, offering a more comprehensive understanding of the perceptions of AD among social media users. Methods: The survey included 200 physicians, comprising primary care physicians, family medicine physicians, pediatricians, and dermatologists from Egypt and Lebanon. The social analytics study leveraged artificial intelligence to analyze 100 million websites across the region, identifying mentions of AD-related terminologies. Results: The physician survey uncovered gaps in AD awareness and education in Egypt and Lebanon, with limited educational initiatives and digital applications available for patients. The perceptions of physicians varied regarding the use of telemedicine in dermatological disease management. According to the social analytics study, online discussions about AD predominantly originated from Egypt, featuring educational content on causes, diagnosis, management, and AD patient journey. Discussions included news about training programs, AD-related healthcare initiatives, and drug approvals. Some authors, beauty clinics, and manufacturers actively promoted their services and products. Patients actively engaged in online discussions on self-care and natural remedies, sharing their experiences of living with AD. Notably, there were substantial volumes of incorrect and inaccurate information being shared and promoted by some authors. Conclusion: Education about AD is crucial for patients and healthcare professionals. While social media offers opportunities for increased patient engagement, the prevalence of misinformation poses a significant challenge. Addressing issues related to education and discerning misinformation is essential for achieving optimal outcomes in the management of AD within the region.

Why This Study Matters

Atopic dermatitis significantly affects individuals and families—but do patients get enough educational support? A 2024 physician survey across Egypt and Lebanon sheds light on the existing gaps. (DOI: 10.1155/2024/5534555)

Study Design & Scope

• Method: Physician survey + social analytics

• Geography: Egypt and Lebanon

Key Insights

• Physicians note significant gaps in patient awareness and education.

• Some differences emerged between Egypt and Lebanon in resource access.

• Social analytics reveal emerging patient concerns and discussion trends around AD.

Implications for Practice

• Develop localized, culturally relevant educational campaigns.

• Utilize social media to address patient queries and misconceptions.

• Encourage collaborative efforts between healthcare providers and patient advocacy groups.

Final Thoughts

This study clearly shows that patient education and support for atopic dermatitis in Egypt and Lebanon are underdeveloped, despite growing public interest and evolving digital engagement. By addressing these gaps with tailored educational strategies, digital tools, and informed outreach, healthcare stakeholders can meaningfully improve disease management and patient quality of life.

Read the full study here on Wiley.