Sustainability Signal 2026

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This report was prepared by RILA GLOBAL CONSULTING and Willow Sustainability. It captures emerging consumer expectations for sustainability by analyzing over 100 million global sources. The dataset included four main age segments: Gen Z, Millennials, Gen X, and Boomers. The regions most represented in the English-language conversations were North America (34%), Europe (28%), and Asia-Pacific (22%). The analysis focused on English-language digital conversations between September 2024 and September 2025. Key Findings on Consumer Demand:

• Pragmatic Benefits

• Cost-Efficiency

• Health and Well-being

• Adaptability

• Proof and Transparency

• Minimalism

• Convenience

• Energy Security