Oil Companies

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RILA GLOBAL CONSULTING conducted a comprehensive social listening analysis of three prominent global oil companies, Chevron, Exxon, and Shell. The analysis was based on social media data collected between March 27 and April 2, 2023. The objective of the analysis was to assess the overall performance, competitive advantages, and digital strategies of these oil companies from the customer’s viewpoint. The results of the analysis can be used to strengthen their PR and marketing strategies. The following are the key areas that were analyzed:

• Online conversations and mentions

• Demographics

• Trending topics, with a focus on climate activism

• Customer sentiment analysis

• Preferred platforms for users

• Volume of unique authors engaged

• And more!