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RILA GLOBAL CONSULTING conducted a comprehensive social listening analysis of three prominent global oil companies, Chevron, Exxon, and Shell. The analysis was based on social media data collected between March 27 and April 2, 2023. The objective of the analysis was to assess the overall performance, competitive advantages, and digital strategies of these oil companies from the customer’s viewpoint. The results of the analysis can be used to strengthen their PR and marketing strategies. The following are the key areas that were analyzed:
Online conversations and mentions
Demographics
Trending topics, with a focus on climate activism
Customer sentiment analysis
Preferred platforms for users
Volume of unique authors engaged
And more!