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Saudi National Bank

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Saudi National Bank (SNB) underwent a significant shift in public perception between March 2021 and May 2022. RILA GLOBAL CONSULTING conducted a comprehensive social listening analysis to uncover the bank’s operational challenges. Our analysis examined a vast dataset encompassing 100M websites over 12+ months, providing valuable insights into customer experience and how SNB could respond promptly and effectively to evolving circumstances. Our social listening analysis covers the following aspects:

  • Peaks in Customer Conversations and Their Causes

  • Audience Segmentation by Location and Demographics

  • Top Hashtags Surrounding the Brand and Their Merger

  • Customer Promoters and Detractors

  • SNB’s Vital Role in Saudi Banking Sector

  • And more!