Saudi National Bank (SNB) underwent a significant shift in public perception between March 2021 and May 2022. RILA GLOBAL CONSULTING conducted a comprehensive social listening analysis to uncover the bank’s operational challenges. Our analysis examined a vast dataset encompassing 100M websites over 12+ months, providing valuable insights into customer experience and how SNB could respond promptly and effectively to evolving circumstances. Our social listening analysis covers the following aspects:
Peaks in Customer Conversations and Their Causes
Audience Segmentation by Location and Demographics
Top Hashtags Surrounding the Brand and Their Merger
Customer Promoters and Detractors
SNB’s Vital Role in Saudi Banking Sector
And more!