RILA GLOBAL CONSULTING conducted a thorough social listening analysis of eight renowned celebrity beauty brands - Kylie Cosmetics, Fenty Beauty, The Honest Co., KORA, Rose INC, KKW Beauty, JLo Beauty, and Haus Laboratories. The analysis was founded on organic social media data gathered between March and November 2021 from 202K unique authors. Our analysis uncovered practical takeaways that can empower aspiring beauty brand entrepreneurs to accelerate their business growth. The report provides a comprehensive analysis of the following aspects:
Share of Voice in the Beauty Conversation
Audience Sentiment
Popular Keywords for SEO
Customer Shopping Experiences
Product Preferences
Motivations Behind Customer Purchases
Strategies to Reach International Customers
Essential Takeaways for Brands on Sales and Marketing Strategies, E-commerce, Global Reach, and more!