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Celebrity Alcohol Brands

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RILA GLOBAL CONSULTING conducted a comprehensive social listening analysis of 10 celebrity-owned alcohol brands: 818, Casamigos, Cincoro, D’USSÉ, INDOGGO, Lobos 1707, SelvaRey Rum, Teremana, Villa One Tequila, and Wild Turkey Bourbon. Our study serves a dual purpose: understanding consumer perceptions of celebrity-owned alcohol brands and offering actionable strategies for brand enhancement. Our study covers the following topics:

  • Brands’ Share of Voice

  • Popular Topics of Discussion

  • Engagement Volume by Unique Authors

  • Demographics Analysis

  • Popular Keywords

  • Preferences of Male and Female Audiences

  • How Brands’ ESG Commitment Drives Positive Sentiment

  • And more!

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