RILA GLOBAL CONSULTING conducted a comprehensive social listening analysis of 10 celebrity-owned alcohol brands: 818, Casamigos, Cincoro, D’USSÉ, INDOGGO, Lobos 1707, SelvaRey Rum, Teremana, Villa One Tequila, and Wild Turkey Bourbon. Our study serves a dual purpose: understanding consumer perceptions of celebrity-owned alcohol brands and offering actionable strategies for brand enhancement. Our study covers the following topics:
Brands’ Share of Voice
Popular Topics of Discussion
Engagement Volume by Unique Authors
Demographics Analysis
Popular Keywords
Preferences of Male and Female Audiences
How Brands’ ESG Commitment Drives Positive Sentiment
And more!