Introduction
RILA GLOBAL CONSULTING is a next-generation consultancy using social listening to power, grow and educate brands. RILA is recognized by Fortune500 customers, international agencies, and industry experts as the leader in Social Media Research and Business Intelligence.
Challenge
A telecommunications client operating in Texas sought assistance in setting up and enhancing their social listening services. As the client was already using Talkwalker, they wanted to optimize their usage of the platform by creating brand and competitive listening dashboards and queries. The client aimed to gain valuable insights into their performance, improve their understanding of the market, and stay competitive in the telecommunications industry.
Solution
RILA’s team collaborated with the client to understand their objectives, vision, and product information. Leveraging our expertise in social listening and analytics, we devised a strategic plan to set up Talkwalker dashboards and optimize the client's usage of the platform.
Our experienced team developed multiple monitors, dashboards, queries, and tags within the client's Talkwalker account. These were designed to track brand mentions, analyze competitor activity, monitor customer sentiment, and identify emerging trends in the telecommunications industry. Additionally, we provided strategic guidance on best practices for establishing a robust social listening infrastructure.
To ensure the client's long-term success, we created a comprehensive Knowledge Library that empowered the client to expand their business intelligence capabilities internally. This library served as a centralized resource, enabling the client to access valuable insights, track historical data, and promote collaboration within their organization.
Outcome
Through our collaboration, the telecommunications client achieved significant outcomes. By setting up Talkwalker dashboards and leveraging the platform's advanced features, they gained a comprehensive understanding of their brand's performance and the competitive landscape. Our custom queries and tags enabled them to monitor key metrics, track market trends, and uncover actionable insights.
The Knowledge Library we developed not only served as a valuable resource for the client but also facilitated knowledge sharing and collaboration within their organization. This empowered the client to continue building their business intelligence capabilities and make data-driven decisions based on real-time market insights.
With the enhanced social listening infrastructure and optimized usage of Talkwalker, the client gained a competitive edge in the telecommunications industry. They were able to identify opportunities for growth, refine their marketing strategies, and stay ahead of market trends. By leveraging the power of Talkwalker and RILA's expertise, the client successfully strengthened their position in the Texas telecommunications market.
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